< Back to Blog

Facebook Hashtags: #Theyarehere

#TheyhaveArrivedIf you don't know what I'm talking about, then #ShameOnYou.I'm referring to the long awaited arrival of Facebook hashtags, #finally. For those of you who live under a rock, the hashtag is any phrase typed with no spaces, preceded by a pound sign (#). For example, #example. Get it? #movingon. Let's talk about how the introduction of hashtags is going to affect the Facebook space. Purposes include conversing around a certain topic (like #sports), or for silly purposes like #thankgoditsfriday .Of course, it's not that hashtags haven't already been used by Facebook users. But now, instead of un-clickable, dead text, phrases that are hashtagged on Facebook will now link to other posts with the same hashtag, sorted by relevance (ie: friends first, then proximity, etc.) According to a news report, Facebook will also be rolling out other features, all with the same end goal--to stir up and catalyze public discussion, to make it easier for individuals interested in certain topics to find like minded people to discuss with, and ultimately to increase engagement conversations on Facebook.The hashtag in the past has actually seen mixed reviews from Facebook users, who say that the hashtag should stay in Twitter. It's true that in the past, Twitter and Facebook were directed towards different audiences and different purposes: Facebook for casual friend relationships and audiences and Twitter more for broadcasting and public figures, hence the more extensive hashtag usage. However, as both social media sites have developed, the line drawn between their audiences has blurred, and they've found themselves competing for the same users. Instagram, Facebook's recent purchase, had already been using hashtags for a while, so it was really only a matter of time.Regardless of whether you like hashtags or not, or whether you even know what hashtags are or not, your Facebook experience will now be enhanced. In addition to being able to click on hashtags to view the public discussion, users may be able to go to pages of interest, where Facebook will be consolidating relevant hashtags for easy access for reading. Sort of a Quora-like creation. #speculation. Who knows? All we know is that it's going to be an exciting story to watch unfold.See what the press and other people are saying about it here and here.Share your #thoughts #comments #expectations in the comments below! Share this article on Facebook with the new hashtags!

Client Testimonials

See what our clients have to say.

The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.
Photo of Woman
Brand Manager
Arm & Hammer
The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews
Photo of Woman
Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%
Photo of Woman
Pia Shah
Marketing Analyst | Stride Rite
The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.
Photo of Woman
Anabel Peralta
E-commerce Manager | Kid's Warehouse
We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.
Photo of Woman
Shelbi Johnson
Marketing Manager | Coolhorse
The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.
Photo of Woman
Anthony Scott
Director of Digital Operations | KBS Research
TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.
Photo of Woman
Brittany Boykow
Director of E-Commerce | LAFCO
Great service with extremely professional customer support. Very happy with the response time from these guys! Would recommend giving them a try.
Photo of Woman
Sam Gastro
CEO | MyGiftCardSupply
TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.
Photo of Woman
Natalie Novak-Bauss
Owner | KPS Essentials
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.
Photo of Woman
Annette Berg
Director of Customer Experience | Defenage
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
Photo of Woman
Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions

See What TrueLoyal Can Do For Your
Business

Schedule a demo and we'll show your Loyalty ROI in 45 minutes or less.