Email Marketing: Segment to Fight Inertia
Email Marketing: Retargeting Segmentation
Email marketing has never been easier. There is a cornucopiaof tools and plug-ins that make it simple. With the expansion ofsoftware-as-a-service and the membership economy, you can experiment withdelivery optimizers, A/B testers, CRMs, and other products until you land onthe perfect suite of email tools. Despite the ease of access, many marketersare still only creating one, or several, tracks of email content.
Susan Gunelius, marketing expert and contributor atEntrepreneur, shares 5 additional groups you should be segmenting your emailsinto. Go beyond product-specific email workflows and maximize both conversionand open rates by breaking your audiences into these groups.
In order to execute all the suggestions you'll need on-siteanalytics, a CRM of some sort, and a method of tracking sales and shopping cartabandonment. Even if you have not deployed a full mar-tech stack, many of thesesuggestions are actionable with even the most rudimentary email marketingplatform.
