Marketing and storytelling have been inseparable since being introduced as a joint concept. Paul Talbot, part of the CMO Network, contributes an interview with Moti Cohen, CEO of interactive content platform Apester, to discuss new directions storytelling is taking as it evolves. The chat considers consumer attention, creating buzz around content, and learning from tactics deployed by larger brands. Moti also shares opportunities for new and legacy organizations.

 It is time to get beyond designing marketing then reshaping it into content. Content should come first, guided by mobile, and everyone in marketing needs to adopt a publisher worldview. More on the Forbes website.

Marketing Flirts With New Structures For Storytelling