Chipotle: Growing Through Digital

Bouncing back after a slump can be hard. Chipotle needed to recoverfrom a glut of nation-wide heath-scares. The downturn was an opportunity for Chipotlemarketing executives to retool the entire marketing program. At that point, the fast-casual burrito brand wasstill operating like a startup. They focused on low-level customer acquisitionwith little cohesion to the overall strategy. By doing more to spotlight thebrand and its employees, Chipotle was able to drive new traffic like never before.After implementing a full-funnel content marketing plan the team was able toconsider new digital opportunities like driving demand using promotions ontheir mobile app.

This is a case study to be read. Their turnaround ultimatelyincreased revenue to over a billion dollars in three months.

Marketing Dive: How Chipotle saved its brand by embracing a centralized digital marketing strategy

Client Testimonials

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The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.

Brand Manager

Arm & Hammer

The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews

Amy Calhoun Robb

VP of Marketing | Hero Cosmetics

The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%

Pia Shah

Marketing Analyst | Stride Rite

The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.

Anabel Peralta

E-commerce Manager | Kid's Warehouse

We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.

Shelbi Johnson

Marketing Manager | Coolhorse

The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.

Anthony Scott

Director of Digital Operations | KBS Research

TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.

Brittany Boykow

Director of E-Commerce | LAFCO

Great service with extremely professional customer support. Very happy with the response time from these guys! Would recommend giving them a try.

Sam Gastro

CEO | MyGiftCardSupply

TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.

Natalie Novak-Bauss

Owner | KPS Essentials

We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.

Annette Berg

Director of Customer Experience | Defenage

We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.

Fabricio Sant’Anna

Marketing Manager | Nature’s Fusions

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