Brilliant Content Marketing Tips from Frozen Cheesesteaks and HVAC companies.

From informative to absurd, content marketing drives engagement.Today's curated article finds Mae Rice, staff writer at BuiltIn, interviewingNathan Allebach from Allebach Communications about his work as the social mediamanager for frozen cheesesteak brand Steak-umm. His work has createdpersonality and buzz around a frozen food product, proving that with a creativemind and social media acumen, any brand can create newsworthy conversation.

Rice and Allebach explore the idea of Content Marketingfans. With a strong mix of content, social, and strategy you can get peopletalking about even the most mundane subject. Rice, for example, reports thatthe heating and cooling podcast HVAC School pulls in approximately 100,000listens per episode. This puts it on par with celebrity- and entertainer-drivenpodcasts despite being commercially-driven.

Regardless of platform, product, or industry, contentmarketing is here to stay. Learn more in Mae Rice's fill article after the jump.

Content Marketing Mixes Business Strategy, Media, and a Dash of ‘Beeflings' on BuiltIn.

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