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Brief #125: Read before 2023

As the end of the year approaches, we wanted to take a moment to reflect and thank YOU for reading Future of Marketing. 

We continue to research and publish a wide range of content on the latest trends and developments in the world of marketing. From the rise of the creator economy and the growing importance of video content – to the shifting consumer landscape and the impact of emerging technologies – we have strived to provide you with the most relevant information. 

We are grateful for all the feedback and comments that we have received throughout the year, and are committed to continuing to provide you with the most informative, engaging, and thought-provoking marketing content.

Thank you again for your continued support – we wish you a happy holiday season and a prosperous new year. 🎊

As data nerds, we were excited to learn new insights about the usage of TrueLoyal in 2022 – our own "TrueLoyal Wrapped" if you will:

For your entertainment...

  • TrueLoyal ingested 300,494,771 pieces of social content in 2022
  • Instagram was the most popular network – followed by Twitter, Facebook, LinkedIn, and TikTok
  • 1,898 contests & campaigns were launched using Experience Builder – resulting in 3,082,250 content submissions. That's 1,623.94 user submissions per contest!
  • 8% of visual assets in TrueLoyal were analyzed using Attention Score, our eye tracking technology, to optimize for conversions
  • More products were tagged in posts in 2022 than in any previous year – continuing the meteoric rise of social commerce

get started with TrueLoyal

A fun marketing quiz 🎉

An image that says "where does you social content rank?" and probes you to "take the assessment"

Compare your social content strategy with eight of the top 2023 trends and benchmark your ranking against leading brands.

Complete the 3-minute assessment and receive a free personalized report with your scores.

get my report

And a nice, inspirational quote...

Cheers to the New Year – and another chance to make it right.

Oprah Winfrey

See you in 2023. 🙂

Client Testimonials

See what our clients have to say.

The Simple Solutions community has become a resource across our entire marketing department, as it helps us solve a variety of our business challenges. Led to +16% Increase in Consumption, +8%x Increase in Net Promoter Score, and 52K+x Pieces of User-Generated Content.
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Brand Manager
Arm & Hammer
The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. Hero Cosmetics has increased Conversions by +21% in 100 Days with Sampling and Reviews
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Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%
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Pia Shah
Marketing Analyst | Stride Rite
The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.
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Anabel Peralta
E-commerce Manager | Kid's Warehouse
We were able to capitalize on the holiday season wave with TrueLoyal's loyalty platform. Not only can TrueLoyal help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.
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Shelbi Johnson
Marketing Manager | Coolhorse
The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.
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Anthony Scott
Director of Digital Operations | KBS Research
TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue.
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Brittany Boykow
Director of E-Commerce | LAFCO
Great service with extremely professional customer support. Very happy with the response time from these guys! Would recommend giving them a try.
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Sam Gastro
CEO | MyGiftCardSupply
TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.
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Natalie Novak-Bauss
Owner | KPS Essentials
We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.
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Annette Berg
Director of Customer Experience | Defenage
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
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Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions

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