Beyond Lead Gen: Content Marketing to drive Sales

Content Marketers tend to serve the top of the funnel. Theirpieces speak towards the awareness and lead generation piece of the marketing puzzle.This supports discovery, but your sales team needs better content to supporttheir conversion efforts. Bytestart, a UK-based site focused on guiding start-upsand small businesses, has created a list of all the content marketing elementsthat should be tweaked to empower a sales team.

Perhaps one of the more refreshing perspectives is ensuringthat sales has access to the corpus of work that marketing has created. Thiscan be taken a step beyond Bytestart's suggestions by highlighting or providingmarkup on eBooks and Whitepapers. With the length of content seeming to trendupward, this will  ensure that salesprofessionals will have a quick reference of illuminating statistics and datathat will drive leads to convert.

Break down silos and watch how your content marketing pieces can directly support sales. More information in the article.

Bytestart: 7 Types of Sales Enablement Content You Should Be Creating