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Jelly belly case study
Food & Beverages
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
TrueLoyal
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
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Podcast

Episode 8: Mastering Customer Loyalty with Mike Linton

Episode 8

Mastering Customer Loyalty: Balancing Acquisition, Retention, and Churn Management with Mike Linton

Welcome to the TrueLoyal podcast series, presented by TrueLoyal, an API-first enterprise-grade SaaS-based loyalty platform.

In this episode, we engage in an insightful discussion with Mike Linton, a seasoned executive with extensive experience as a Chief Revenue Officer, Chief Marketing Officer, and board member for both public and private companies.

Here’s what we cover:

  • Acquisition & Retention: Balance effectively for lasting loyalty; "sales overnight, brand over time."
  • Retention Metrics: Track key metrics beyond averages to reduce churn and grow.
  • Leveraging Insights: Strategies for enhancing customer engagement using psychology.
  • Segmenting Customers: Prioritize and segment for tailored marketing, avoiding nuance loss.
  • Future-Proofing Loyalty: Optimize customer experiences; avoid data averaging to stay ahead.

Join the conversation and stay informed about the latest trends in loyalty management by subscribing to the TrueLoyal podcast series.

Former CRO at Ancestry and CMO at eBay and Farmers Insurance. Extensive experience in consumer goods, digital, retail, and financial services.
MIKE-Linton
Mike Linton
Host of the CMO Confidential Podcast | CMO Confidential
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