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Jelly belly case study
Food & Beverages
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
TrueLoyal
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
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Podcast

Episode 7: Psychology of Consumer Behavior with Jon MacDonald

Episode 7

Unlocking the Psychology of Consumer Behavior with Jon MacDonald

Welcome back to another episode of The TrueLoyal podcast series by TrueLoyal, where we dive deep into the world of customer loyalty and engagement! In this episode, Max Savransky chats with Jon MacDonald, founder of The Good, a renowned digital experience optimization firm.

Jon shares his extensive knowledge on the psychological forces shaping online consumer behavior and how brands can leverage these insights for better conversion rates and customer loyalty.

What we cover:

  • Jon’s background and journey with The Good: Learn about Jon’s career path and how he founded The Good.
  • Consumer Psychology: Understand key psychological factors influencing online shopping.
  • Leveraging Insights: Strategies for enhancing customer engagement using psychology.
  • Competition & Loyalty: How competitive dynamics shape loyalty programs.
  • Data for Decisions: Identify critical data metrics for optimizing customer experiences.
  • Testing & Research: Value of continuous testing/research in improving digital interactions.
  • Improving Digital Experience: Jon's practical tips for enhancing online customer journeys.

Join the conversation and stay informed about the latest trends in loyalty management by subscribing to the TrueLoyal podcast series.

On a mission to eliminate bad digital experiences, optimizing digital journeys for brands like Adobe, Nike, and Verizon.
jon-macdonald-podcast
Jon MacDonald
Founder and President | The Good
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