Beauty & Cosmetics
LAFCO
LAFCO increased repeat purchase revenue by 23.39% through a structured loyalty program that strengthened customer retention, engagement, and long-term purchase behavior with targeted rewards.
About LAFCO
Founded in 1992 by Jon Bresler in New York, LAFCO combines traditional craftsmanship and the purest ingredients to create transporting home fragrances and personal care products. LAFCO’s luxurious collection of soaps, lotion, diffusers and candles are made from rigorously sourced essential oils. The products are hand produced using both time-honored botanical production practices and cutting-edge technology. The fragrances are designed to evoke an emotional, sensory response: soothing, invigorating, meditative, inspiring.
Key Results
26.72%
Increase in Customer Retention
23.39%
Increase in Repeat Purchase Revenue
Objectives and challenges
- Improve customer retention
- Increase repeat purchase revenues
The solution: A rewards program
With the objective to establish a stronger connection with customers & maximizing revenue by improving customer retention, LAFCO implemented an attractive rewards program using TrueLoyal's modern-day loyalty platform.
- 360 Degree engagement with rewards program
- Creating stronger email engagement with rewards
- Tier-based rewards program to engage customers
TrueLoyal's data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue. Loyalty email campaigns played a vital role in this success and we are eager to explore other opportunities to engage our customers further.
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