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Jelly belly case study
Food & Beverages
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
TrueLoyal
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
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Podcast

Episode 3: CLV and Customer Centricity with Peter Fader

Episode 3

Episode 3: Customer Lifetime Value and Customer Centricity with Peter Fader

Welcome to the TrueLoyal podcast series, presented by TrueLoyal, an API-first enterprise-grade SaaS-based holistic loyalty platform. Dive into the world of loyalty with us, where every episode promises valuable insights for loyalty enthusiasts.

In the latest episode of the TrueLoyal podcast Series – a loyalty podcast, hosted by Max Savransky, Peter Fader, a renowned professor at the Wharton School, delves into the intricacies of Customer Lifetime Value (CLV) and customer-centricity.

Here’s a brief overview of the episode: 

  • Definition and importance of customer lifetime value in modern marketing.
  • How companies often misfocus by prioritizing products over customers.
  • The true meaning and application of customer centricity.
  • Strategies for effectively engaging high-value customers.
  • Enhancing loyalty programs by targeting mid-tier customers for incremental gains.
  • Differentiating loyalty strategies for various customer segments.
  • Using long-term metrics like CLV to measure the success of loyalty programs.

The conversation highlights the need for businesses to reorient their focus on customer value and adopt more nuanced, data-driven loyalty strategies to maximize profitability.

Don’t miss out on future episodes of the TrueLoyal podcast series, where we explore the latest trends in loyalty.

Related Resources:

With the objective to maximize revenues through repeat purchases, Stage 3 Motorsports implemented a Rewards Program using TrueLoyal’s modern-day loyalty platform.

Co-founded Zodiac (acquired by Nike) and Theta Equity Partners. Expert in customer behavior analysis, focusing on customer lifetime value and sales forecasting.
PETER FADER
Peter Fader
Professor of Marketing | The Wharton School
Linkedin

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