Turn every visitinto a relationship.
Most mall loyalty programs see less than 10% member activity. TrueLoyal connects shoppers, tenants, and brands into one program that gives people a genuine reason to engage.
1.8×
1.8×
1.8×
From discovery to habit.
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Join & Profile
Shoppers enroll via the app, in-mall signage, or QR code and share preferences, favorite stores, and visit habits.
Earn on every visit
Points accumulate through receipt scanning, card linking, in-store spend, and non-transactional behaviors like event attendance.
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Discover tenants
Personalized offers and geo-targeted nudges connect shoppers to relevant brands, stores, and dining across the property.
Redeem rewards
Parking credits, F&B vouchers, exclusive event access, and tenant offers are redeemed against earned points in the app.
Advocate & return
Engaged members share UGC, write retailer reviews, and refer friends — driving new member acquisition and organic footfall.
The gap between a visitor and a loyal member.
Only 1 in 4 mall shoppers currently use a loyalty program. The ones who do visit more often, stay longer, and spend more. TrueLoyal closes that gap.
Drive footfall & dwell time
Loyalty members visit more often and stay longer. Missions, geo-targeted offers, and event activations give people a reason to come back between anchor purchases and extend their time on property.
1.3%
+80%
Connect & activate tenants
Malls are a multi-brand ecosystem. TrueLoyal lets operators run tenant-specific offers, co-branded campaigns, and sponsored activations — turning the loyalty program into a revenue-generating media asset for the property.
600+
7,000+
Unify omnichannel data
Receipt scanning, card linking, app interactions, and in-mall QR codes feed a single member profile. Operators get a real shopper picture — what they buy, where they go, how often they visit — across every channel.
70%
34%
What a high-engagement mall program looks like.
Numbers drawn from TrueLoyal mall deployments and third-party research. Measured over 12 to 36 months.
50%
2.4×
14×
+50%
YARDS
Built for the complexity of a multi-brand property.
From driving footfall during off-peak periods to building tenant partnerships to creating frictionless omnichannel data capture. TrueLoyal adapts to how your property operates.
In-mall activations & signage
QR codes, digital directories, and in-center signage drive program enrollment and point-earning moments at the highest-traffic locations on property.
Card linking & receipt scanning
AI-powered receipt scanning with fraud detection and card-linking de-duplication give members frictionless ways to earn on every transaction across tenants.
Personalized push & notifications
Geo-triggered, behavior-based notifications bring members back to the property with relevant offers from the tenants they already visit.
Tenant-sponsored offers
Brand and tenant-specific deals are configured via the TrueLoyal Rules Engine, creating new co-funded revenue streams for the mall operator.
Events & experiential rewards
Invite-only tastings, brand activations, and exclusive member events turn loyalty tiers into genuine privileges that drive status aspiration and repeat visits.
UGC & social content
Member-generated photos, reviews, and social posts are curated and displayed across mall websites, digital screens, and brand channels — authentic content at scale.
Shopper data & analytics
Zero and first-party data captured across every touchpoint builds a 360-degree member profile — spend category, visit frequency, store preference, and geo-behavior.
Omnichannel unification
In-mall spend, e-commerce, app orders, and affiliate retailers all feed a single member record — so every touchpoint counts toward the same rewards balance.
Your shoppers are already visiting.
Give them a reason to stay.
See what a TrueLoyal mall program looks like in practice and how quickly it can go from concept to members across your property.
