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Insights On Loyalty,
Engagement, & Growth

Perspectives, interviews, analysis, and practical thinking on how to earn true loyalty — and how it can transform your business.

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The Solo Cup Was Never Meant for Parties. So Why Did It Take Over?

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You're Spending Budget to Get Consumers to Create Content. But Do You Actually Own Any of It?

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Your Loyalty Members Are Talking on TikTok. Are You Even in the Room?

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Loyalty Programs Were Built for Data. Privacy Laws Are Changing the Rules.

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TrueLoyal Unveils New Brand Identity Focused on Turning Consumer Experience Into Loyalty and Growth

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Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands

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Tariffs are reshaping customer loyalty: strategies for retention in 2025

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Zinrelo and TINT Merge to Form TrueLoyal

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TrueLoyal Announces New Executive Leadership to Accelerate Growth and Customer-Centric Innovation

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TrueLoyal Appoints Vice President of Product to Accelerate Loyalty Innovation

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Agentic Commerce Is The New Race Track, But Most Loyalty Programs Are Still In The Garage

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TrueLoyal CEO Jacek Materna sits down to share his take on Loyalty and why now is the time to act.

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The Definitive Guide to High‑Retention Loyalty Program Management

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The Definitive Guide to Multi‑Channel Loyalty Programs for Retail Leaders

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How to Solve Low B2B Customer Retention with the Right Loyalty Platform

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Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, shares why loyalty begins earlier than many brands think

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Why Partnerships Matter With Loyalty

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CAC Attack: When Your Loyalty Program Members Become Your Best Salespeople

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Loyalty ROI: Return on Investment or Reporting Over Impact?

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Enhance Your Rewards Program With These 4 Customer Loyalty Strategies

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Companies Are Cracking the Code for Repeat Customers. Are You?

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Understanding the Modern Day Customer Loyalty Program: Interview with Brandon Carter

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Making Customer Loyalty Work for You – Interview with Izi Singleton

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What Happens When You Try to Cheat Google - June 14, 2017

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From Bankruptcy to 11.05X ROI–How Social Commerce Can Turn Around A Retailer's Business Altogether

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4 Ways To Build Customer Loyalty Using Social Media

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What is loyalty fatigue and how brands can overcome it

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4 Ways To Increase eCommerce Sales Conversions Using Visuals

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6 Reasons Customers Trust Social Word Of Mouth More Than Display Ads

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deriue

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Sample Post for CTA

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How Tariffs Are Threatening Brand Loyalty – And Why You Can't Afford to Ignore It

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8 reasons why revamping your loyalty program is the right move for your business

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The Ultimate List of 25 Best Loyalty Program Software Providers in 2025

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Innovative customer loyalty program ideas for 2025: Shaping the future of engagement

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11 New Year loyalty strategies to start 2025 with a bang

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7 best CPG loyalty programs to drive customer engagement and retention

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A guide to celebrating World Loyalty Giving Day with a loyalty program

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Highlights: Sameer Kamat reflects on growth, innovation, and impact

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11-Step Black Friday Loyalty Equation to Maximize ROI Beyond the One-Day Spending Spree

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How Dunkin' Rewards Program Drives the Franchise Profitability

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From 'Next Quarter' to 'Never': Breaking the Loyalty Program Procrastination Cycle in 2024

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From 'Next Quarter' to 'Never': Breaking the Loyalty Program Procrastination Cycle in 2025

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Top 5 Effective FMCG Customer Loyalty Programs to Retain Customers

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Best Sports Loyalty Programs to Champion Fan Loyalty

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Neuroscience And Customer Retention: Exploring The Brain's Role In Brand Loyalty

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Leveraging VoC Analysis: Loyalty Programs And Customer Data

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Top 11 Ecommerce Loyalty Programs to Increase Customer Retention

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What is a Headless Loyalty Program and How to Create One?

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Financial Planning Strategies for a Successful Loyalty Program

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Best Luxury Loyalty Programs to Create Unforgettable Customer Experiences

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How To Unlock The Potential Of Brand Advocates With Advocacy Marketing

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Creating Successful Experiential Loyalty Programs with Gamification Elements

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7 Fintech Customer Loyalty Programs Examples to Drive Customer Retention

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Navigating The Privacy-First Era with Loyalty Programs and Data Collection

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How Has the American Airlines Loyalty Program Evolved?

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Top 11 Bank Loyalty Programs That are Elevating Banking Experience

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Artificial Intelligence & Machine Learning Powered Loyalty Programs

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Why is Customer Engagement Important for the Success of Your Business

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How to Leverage Customer Experience as the Ultimate Brand Loyalty Tool

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Is Sustainability in Loyalty Programs Crucial to Retain Customers?

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Interview with Deborah Weinswig: Building a Successful Customer Loyalty Program in Retail

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The Evolutionary Journey of Purpose Driven Loyalty Programs

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10 Actionable Steps to Create Global Loyalty Programs With Local Loyalty Program Relevance

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Unlock the Six Dimensions of Customer Loyalty Through Social Media

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7 Top Airline Loyalty Programs that are Worth the Miles

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7 Best Pet Store Loyalty Loyalty Programs Purrfect for Customer Retention

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6 Ways to Improve Customer Retention in the Restaurant Industry

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7 Best Hotel Loyalty Programs that Keep the Guests Coming Back

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Revolutionizing Loyalty: A Conversation with Jai Rawat at eTail West 2024

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3 Key Imperatives for Retaining Customers Through Loyalty Programs in 2024

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Best Practices to Craft the Perfect Name for Your Loyalty Program

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Customer Loyalty Segmentation Definition, Benefits, and Strategy for Success

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Top 7 Customer Retention Trends for 2025

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Customer Loyalty and Rewards Programs Highlights From 2023 and Loyalty Trends for 2024

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Complete A to Z of Customer Loyalty – Building, Maintaining, and Increasing Loyalty with Effective Strategies

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The Amazon vs Google Comparison – May 24, 2017

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Interview with Bryan Roberts: Building a Successful Customer Loyalty Program in Retail

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Revolution of Customer Experience in A Loyalty Program

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Decoding Top Loyalty Rewards Program Dos and Don'ts With Examples

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TrueLoyal Delivers Sustained Business Growth for Coolhorse for Three Consecutive Quarters

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Maximizing Your Market Influence With Customer Loyalty Programs

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How TrueLoyal Loyalty Delivered 48% More Revenue To Yonka Paris

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How to Build Brand Loyalty in The Beauty Industry: Top Customer Retention Strategies

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Understanding the Evolution of Customer Loyalty Programs

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Top 5 Loyalty Programs in Brazil: Driving Loyalty With Data and Strategic Partnerships!

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The Five Best Brand Loyalty Programs in the World to Inspire Customer Loyalty

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Marvel Finds Enhanced Customer Engagement From Insider Loyalty Program – May 4, 2017

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Top 5 Successful Brewery Customer Loyalty Programs

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Build Customer Loyalty After Crisis: Loyalty Programs as a Lifeline

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Top 7 Customer Loyalty Programs in the United Kingdom (UK)

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Samir Palnitkar Shares his Valuable Insights on Loyalty Strategies with Express Computer

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Don't Have A Loyalty Program in 2025? Here Are 10 Reasons To Create One for Your Business

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Top 10 Loyalty Program Benefits to Maximize Customer Retention and Engagement

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How Retailers Can Improve E-Commerce Conversions During the Holiday Season -Nov 23, 2016

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Six Customer Retention Factors to Build Long-Term Customer Loyalty

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How to Create Customer Loyalty Program Strategy That Deliver Results [With Examples]

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6 Strategies To Get Maximum Referrals From Your Referral Campaign

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How Growing Businesses Can Leverage Loyalty for Growth

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Boost Customer Engagement with 6 Types of Loyalty

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