We Believe Loyalty Is Earned Through Intentional Experiences
A platform alone won't get you there. Loyalty is something consumers give — when a brand earns it through transparency, consistency, and experiences that put them first.
We didn't advise on loyalty programs. We ran them.
Different consumers deserve different experiences based on who they are and their relationship with the brand. We build the products that make that possible.
You can't install loyalty. You can't create it either. You earn it — through intentional experiences.
TrueLoyal is the merger of TINT and Zinrelo — two companies with deep roots in UGC, advocacy, and loyalty. Together, we've built the only platform that combines Engagement and Influence in a single connected system.
The Principles Behind the Platform
Intentional by Design
Every feature we build starts with a question: does this help brands earn consumer preference in a way that lasts? We don't build for vanity metrics.
Outcomes Over Activity
Loyalty programs that can't be tied to revenue don't deserve to exist. We build every program around measurable business outcomes from day one.
Expertise You Can Access
We've run loyalty programs for leading brands. That experience is embedded in the platform — and available to every client through our strategy team.
Connected, Not Siloed
Loyalty, UGC, communities, and gamification work together. Our platform is built as a connected system — not a collection of separate products bolted together.
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Consumer-First Always
The consumer relationship is sacred. We build tools that help brands treat consumers as people, not data points — with differentiated treatment that reflects the relationship.
Fast to Value
Most implementations go live in 4–8 weeks. We've built TrueLoyal to deliver measurable results fast — because every day without a loyalty program is a day of lost consumer preference.
The People Behind the Platform
Nicky Paccou
Philippa Millage
Joshua Hub
Dibyo Ghosh
Max Savransky
Stuart Thompson
Leonardo Arango
Caleb Fox
Francois Deschenes
Josh Ehren
Omeed Kroll
Jacek Materna
Work With People Who Get It
We're building a platform for people who believe the consumer always comes first. If that's how you think, you'd fit right in. We're always looking for curious, driven people who want to build something that matters.
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Remote-Friendly
High Growth
Expert-Led
