I’ve always been fascinated by the relationship between brands and their customers. Too often, this relationship is purely transactional. But the brands that truly thrive—the ones that become beloved globally—are those that build something deeper. They seek to understand each customer at an individual level, they personalize their experience, and build communities of loyal customers.

The combination of authenticity, hyper-personalization, and a sense of belonging is the foundation of modern customer relationships. For years, I’ve had the honor of leading two companies that embodied these principles: TINT, the leader in community-powered marketing, and Zinrelo, the leading loyalty solution for consumer brands.

Today, I’m thrilled to announce we are bringing these two powerhouses together.

Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands

Zinrelo and TINT are officially merging to become TrueLoyal.

This isn’t just a new name. We are the definitive loyalty and engagement partner for consumer brands like yours. We understand your unique challenges: you sell through multiple channels, serve different types of buyers, and need to build direct relationships with end-customers you may never have met. TrueLoyal is built from the ground up to solve these complex challenges.

Here are a few ways that we’re different:

1. We Combine Strategy with Platform.

A generic, check-the-box loyalty program is a liability. It won’t stand out and won’t build true loyalty. That’s why we are the only provider for our market that pairs a world-class platform with a dedicated team of loyalty experts. We don’t just give you tools; we partner with you to design, launch, and continuously optimize a unique program that delivers real financial impact. We’ve become the go-to for brands looking to evolve beyond a stale, ineffective program into one that is truly memorable.

2. We Offer Enterprise Flexibility for Your Complex World.

Consumer brands rarely live in a simple eCommerce bubble. You have distributors, dealers, wholesalers, and direct consumers. You operate across multiple regions. You have a non-standard tech stack. Typical loyalty platforms can’t handle this complexity. TrueLoyal thrives on it. Our platform offers true multi-channel flexibility, supporting complex combinations of sales channels and buyer types. Bolstered by a vast partnership and integration network and global support for multi-language programs, we provide enterprise-grade power tailored to your specific needs.

3. We Combine Offline and Online Data.

What about customers who buy your products in stores you don’t own? For most brands, that data is a black hole. For us, it’s an opportunity. We excel at capturing offline purchase data—even without direct POS access—and connecting it to a customer’s online activity. This allows you to build a complete, 360-degree view of your customers that was previously difficult if not impossible. Identify your customers and forge a direct relationship, no matter where they buy.

4. We Power Engagement Beyond the Transaction.

True loyalty is built in the moments between purchases. Our advanced AI and data acquisition engine pulls in transactional, social, and behavioral data, allowing you to incentivize meaningful engagement. Reward customers for sharing their opinion in a poll, for contributing authentic user-generated content, or for participating in a community discussion. This is how we move from transactional rewards to hyper-personalized, emotional connections that last a lifetime and create brand advocates.

We are uniquely positioned to help you build the right program, optimize it for success, and engage with your customers wherever they are—online and offline. Our autonomous, AI-powered platform is built with the ultimate goal of creating a cohort of one, where every interaction with your brand feels unique and personal. The journey to get there is thrilling, and it involves predicting customer needs, generating the right campaigns, and offering tailored rewards that truly resonate.

I believe that over the years, trust between brands and consumers has eroded. But there is a solution. Consider the story of LEGO. In 2003, LEGO, the beloved brand, was going through a bit of a rough patch. They had tried and dabbled into theme parks and everything else. Classic line extension, and stretched thin. Given the distractions of video games and digital, they had to find their way. So, in comes a new CEO. And what he did was not necessarily new, but extremely important for the turnaround of that brand. He talked to LEGO customers. What exactly do they love? What exactly don’t they love? And it was simple. They liked interconnected Lego bricks. He also realized it wasn’t just kids who love  Legos, adults do as well. So he formed a group called adult fans of Lego.

This became a feedback loop for customers to give LEGO insights to what their next product should be, and what their next marketing campaign should be. By 2015, LEGO was the largest toy brand in the world and has been one of the most loved brands on the globe for the last 10 years. It all happened not because of discounts, not because there was an ad campaign that went viral, but because LEGO took one step closer to the hearts of their customers, creating a two-way dialog and ultimately delivering the experiences that fans craved.

This story gets to the heart of our philosophy. Everything we do is guided by our mission to move brands closer to the holy grail of marketing, where authentic communication fuels one-to-one hyper-personalized experiences for consumers, resulting in long-term loyalty and brand advocacy, built on a deep sense of belonging.

We are incredibly excited about this new chapter. The future of loyalty is here, and it’s built on authentic, data-rich, human connection.

Let’s build it together.