Zero Party Data Solutions that Deliver

Zero party data is data that a consumer intentionally and voluntarily shares with your brand. Because it is from a direct source it is highly accurate, unlike second or third party data that comes to you via a middle man. First party data is collected directly from consumers, but as it’s based on their interactions with your website, app, loyalty program and other channels, it is largely transaction-based and doesn’t provide important contextual information about your audience.

In contrast, zero party data typically includes personal preferences, emotional leanings, lifestyle behavior, and values. It is unique access a consumer provides for how to interact and recognize them, making it the most prized data set.

With the impending demise of third party cookies and the acceleration of privacy legislation, the ability to track, understand and target consumers effectively is transforming. While these changes have been driven by consumers’ demand for data transparency and privacy, those same consumers still want a customer experience rich with personalized interaction and convenience. That’s where zero party data comes in. 

When collected and used with intention to provide personalized and relevant experiences, zero party data can enable you to align your brand more authentically and meaningfully with consumers. And it can also help you achieve a more holistic customer view. 

Zero party data fuels a continuous cycle of greater sharing and personalization, driving progressively higher levels of trust, insights, and loyalty while simultaneously helping you to “future proof” against widespread industry changes.

Despite the increase in concerns about privacy and transparency, consumers continue to be willing to give information to a company if they feel it’s going to add value to their experience. TrueLoyal enables you to create a fully customizable online community to collect data in exchange for meaningful interactions with your brand. These can include trying a free sample of your product, participating in a discussion forum of like-minded consumers, hosting an in-home event sponsored by your brand, or a special promotion or offer. 

And because communities are about connection and conversation, consumers are more willing to share broader, value-based information like personal interests, hobbies, and lifestyle behaviors. The trust that is built through the direct relationships with your consumers makes an owned brand community a zero party data collection engine.  Read the guide on how to collect zero party data.

With TrueLoyal, you can harness zero party data to deliver transparent personalization that drives emotional connections, including targeted sampling, timely promotions and offers, and relevant content and discussions. You can also dive deeper with surveys and polls into how consumers think and understand how to create the best possible customer experience. 

TrueLoyal allows you to stop using guesswork to engage with consumers and drive real emotional loyalty that boosts customer lifetime value.