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Whether you’re seeking to revitalize your in-store foot traffic, harness the potential of e-commerce, or strike the perfect balance between the two, TrueLoyal’s community platform is the solution to amplifying shopper marketing investments.
Mobilize your brand community to drive brand awareness and sales during key promotional times with retail customers. With TrueLoyal’s powerful audience segmentation, you can mobilize brand advocates and influencers who shop at specific retailers, drive them in-store or online, and spark a groundswell of UGC and social advocacy.
Mobilize your brand community to drive brand awareness and sales during key promotional times with retail customers. With TrueLoyal’s powerful audience segmentation, you can mobilize brand advocates and influencers who shop at specific retailers, drive them in-store or online, and spark a groundswell of UGC and social advocacy.
Our online community platform offers a dynamic space to create buzz and anticipation at shelf for your new product launches. Whether that’s taking “shelfies” or retail scavenger hunts, having an army of consumers to promote your new product will drive velocity and success.
Initiate and curate authentic reviews from trusted sources, ensuring that your target audience encounters a compelling narrative even before launch day. With our integration to Bazaarvoice, you can strategically distribute these reviews across pivotal retail channels to bolster your brand’s credibility, and set the stage for a successful product launch.
Launch a fully customizable owned community in 4 weeks, no coding required.
Identify consumers by retail shopping habits, down to geo-location.
Deliver tailored activities at scale to drive action and emotional loyalty.
Keep a pulse on shopper insights for retail customers, trends, and drive brand resilience.
Connect your community to customer IDs in your retailer database or rewards program.
– Christine Luongo, Sr. Brand Manager, Veggies Made Great
+30%
Higher-Than-Average Coupon Redemption Rate
Veggies Made Great
Veggies Made Great Achieves 30% Higher-Than-Average Redemption Rate
See how Veggies Made Great grew their VegHead community to drive retail conversion with a retail-specific Plant-A-Coupon campaign and ultimately drove a 20% lift in sales since launching their community.
Download our exclusive report to learn what consumers want in an online community experience, how online communities impact a brand's bottom line, and the best practices to grow communities.
Maximize and optimize your retail review efforts by avoiding these seven mistakes commonly made by marketers.
Digital product sampling should be a part of every marketer’s toolkit. Discover how you can leverage it to increase conversions, spark WOM advocacy, and drive trials.
TrueLoyal helps you create a fully customizable online community destination seamlessly integrated with your brand website. When consumers join, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero party data including shopping habits and frequented retailers.
Consumers can engage in compelling brand experiences such as in-store, retail-specific user-generated content and review campaigns, sampling new products, participating in discussions with other brand shoppers, surveys for product feedback, polls, and more. Each community incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your community engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.
TrueLoyal offers a powerful audience segmentation of your community to identify, mobilize, and activate targeted groups in your community. TrueLoyal combines profile information like demographics, social connections, and geo-location with customized zero-party data related to retail shopping habits, lifestyle behaviors, and brand preferences. With this robust data set, you can easily launch tailored campaigns for specific retail partners. Our brand partners have launched retail-specific campaigns including end cap UGC, “shelfies,” retail scavenger hunts, and much more.
We believe every brand already possesses a community of consumers. Many of the brands we collaborate with initiate their owned communities from existing one-way channels with limited engagement, such as an email database, a social media following, or a loyalty and rewards program.
Your community itself will also evolve into a potent source of growth through referrals and social advocacy. We emphasize that community-building resembles gardening more than carpentry, and our team equips you with all the necessary “gardening tools” to create a flourishing owned community.
We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs. Whether you have a team of community experts seeking a platform to engage with shoppers or you’re seeking a fully managed community team to nurture your owned community and launch partner activations, TrueLoyal’s platform is engineered to enhance efficiency in your marketing stack.
In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools. Additionally, 90% of our clients confirm that a minimum of three business functions engage with an owned community.
Let’s talk about how we can help you design and implement a successful program.
