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Amanda Trigilia, Associate Brand Manager, Sir Kensington’s
Transform your most trusted consumers into an army of advocates, promoting your new product launches before they even hit the shelves. Easily execute sampling campaigns and syndicate user-generated content and reviews to key retail sites.
Drive immediate sales of new products. With shoppable posts, add-to-cart features, tailored promotions, and rights-approved UGC distribution across your marketing mix, you can expedite conversion to your ecommerce channels.
Access an always-on consumer insights panel that allows you to keep your pulse on your consumers and your market. Gain critical competitive intelligence on product feedback and crowdsource ideas to drive product launch decisions and mitigate risk.
Deliver consistent hyper-personalized experiences with engaging brand activities that build excitement around your brand and grow anticipation for your new product launches.
Activate your community to seed your new product display pages and drive awareness and consideration
Mobilize ideal consumers to sample your product, share with friends, and drive trial
Integrate shoppable UGC and social commerce to boost sales
Gather product feedback and understand your target consumer better
Naomi Watts Launches Stripes Brand with HotSpot Community
To fuel awareness, trial, and advocacy for the brand’s launch and beyond, Stripes created the Hot Spot community as a dedicated space for consumers to connect with the brand and find support in navigating their midlife menopause journey.
Download our exclusive report to learn what consumers want in an online community experience, how online communities impact ROI, and the best practices to grow communities.
Discover the steps for crafting a powerful Community Powered Marketing strategy with examples of brands doing owned brand communities right.
We outline some of the benefits of tapping into an online community to gather and harness product insights that take your brand to the next level.
Community is a critical tool throughout the entire go-to-market process – from conception to launch to optimization and continued innovation. With TrueLoyal’s connected solutions, we empower you to activate and engage your brand community with a variety of digital activities, all accessible through a personalized community dashboard.
Community members can sample new products before they hit the shelves, participate in crowdsourcing ideas for new product innovation, complete feedback surveys on creative concepts, or submit rights-approved UGC and reviews across your marketing mix to aid in new product awareness.
Community is more important than ever for a new brand entering the market and Community Powered Marketing can be your key advantage to gaining market share, securing more distribution, and driving awareness, acquisition, and retention. TrueLoyal helps you cultivate your audience of consumers into an army of passionate consumers ready to propel your brand. As a seamless extension of your brand’s website, we can help you elevate your entire digital presence and stand out among your competitors.
We believe every brand already possesses a community of consumers. Many of the brands we collaborate with initiate their owned communities from existing one-way channels with limited engagement, such as an email database, a social media following, or a loyalty and rewards program. Your community itself will also evolve into a potent source of growth through referrals and social advocacy. We emphasize that community-building resembles gardening more than carpentry, and our team equips you with all the necessary “gardening tools” to create a flourishing owned community.
We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs. Whether you have a team of community experts seeking a platform to engage with consumers or you’re seeking a fully-managed community team to nurture your owned community, TrueLoyal’s platform is engineered to enhance efficiency in your marketing stack during a product launch. In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools.
Additionally, 90% of our clients confirm that a minimum of three business functions engage with an owned community.
