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In-store And Digital Activations
Praised as the ‘Swiss Army knife’ of engagement tools, access 20+ tailored experiences to drive online and offline action, from coupons to sweepstakes, in-store activations, contests, interactive digital promotions, UGC campaigns, and more. Foster participation with points and branded badges, and utilize TrueLoyal’s receipt upload tool to reward members for purchases, driving increased conversion.
Mobilize your brand community to boost visibility and conversion for top retail customers. Your shoppers can fuel in-store traffic, boost your retail presence through activities like “shelfies” and retail scavenger hunts, and drive sales velocity.
Achieve higher conversion on ecommerce channels with the help of your community. Activate members to write ratings & reviews, create high-quality UGC, and share brand promotions and messages, then amplify the impact by distributing curated content across your marketing mix of advertising, social, email, OOH, and more.
Harness TrueLoyal’s powerful audience segmentation engine to identify shoppers based on purchase behavior, retailer preference, demographics, and lifestyle. Deliver relevant experiences and offers that inspire action, boost engagement and loyalty, and lead to higher customer lifetime value.
Launch a fully customizable owned brand community in 4 weeks, no coding required.
Access our Experience Builder to launch dozens of brand activities.
Deliver tailored activities at scale to drive action and sales.
Identify consumers by retail shopping habits, down to geo-location.
– Shonda Brown, Sr. Associate Brand Manager, ARM & HAMMER Cat Litter
13x
Greater Customer Lifetime Value
ARM & HAMMER Cat Litter
ARM & HAMMER Cat Litter Achieves 13X Greater Customer Lifetime Value with Community
Established to build loyalty among happy customers while activating advocacy and capturing insights, ARM & HAMMER Cat Litter’s Kitty Krew Community has become the home for the brand’s highest Customer Lifetime Value consumers.
Download our exclusive report to learn what consumers want in an online community experience, how online communities impact a brand's bottom line, and the best practices to grow communities.
We explore what community commerce is, why it's important for brands, and how you can maximize community-driven brand conversations to drive sales.
This guide to 14 top community marketing ideas will help you drive big business impact with your community of consumers.
TrueLoyal helps you create a fully customizable online community destination seamlessly integrated with your brand website. When consumers join, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero party data.
Consumers can engage in dozens of compelling promotions including digital activations, like UGC and review campaigns, contests and sweepstakes, and discussions, as well as in-store initiatives, like promotions, events, sampling, and more. Each community incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your community engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific retail initiatives and campaigns.
TrueLoyal offers a powerful audience segmentation of your community to identify, mobilize, and activate targeted groups in your community. We combine profile information like demographics, social connections, and geo-location with customized zero party data related to retail shopping habits, lifestyle behaviors, and brand preferences. With this robust data set, you can easily launch tailored activations to support key retailers or ecommerce partners. Our brand partners have launched retail-specific campaigns including end cap UGC, “shelfies,” retail scavenger hunts, and much more.
We believe every brand already possesses a community of consumers. Many of the brands we collaborate with initiate their owned communities from existing one-way channels with limited engagement, such as an email database, a social media following, or a loyalty and rewards program. Your community itself will also evolve into a potent source of growth through referrals and social advocacy. We emphasize that community-building resembles gardening more than carpentry, and our team equips you with all the necessary “gardening tools” to create a flourishing owned community.
We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs. Whether you have a team of community experts seeking a platform to engage with shoppers or you’re seeking a fully managed community team to nurture your owned community and launch activations, TrueLoyal’s platform is engineered to enhance efficiency in your marketing stack. In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools. Additionally, 90% of our clients confirm that a minimum of three business functions engage with an owned community.
Let’s talk about how we can help you design and implement a successful program.
