Managed Insights
The Smarter Way to Understand Your Customers
Because great marketing starts with listening.
Stop guessing and start knowing. We help marketing and innovation teams uncover real customer feedback, so you can move faster, waste less, and build campaigns that actually connect.
Managed Insights Overview
Why Leading Brands Trust Us for Consumer Insights
ENGAGED RESPONDENTS
Your loyalty members are a motivated audience of consumers eager to share real feedback, delivering faster, higher-quality data from day one.
SURVEYS BUILT FOR BRANDS
Test concepts, validate messaging, or pivot strategies in real-time with surveys designed to meet your brand's unique needs.
INSIGHTS THAT DRIVE ACTION
From survey design to reporting, our expert team handles everything, so you get answers you can use right away. We conduct hundreds of custom studies every year.
Pulse Study
A Short Survey for Fast, Strategic Insights
A 5-10 question survey built for speed. Ideal for getting quick reads on trends, messaging, or market sentiment—without sacrificing quality.
- Best for: Sensing shifts in consumer behavior, validating early-stage ideas, and tracking awareness or perception.
- What You’ll Get: A full dataset and ready-to-use charts.
Custom Insights Study
A Custom Study for Deeper, Brand-Specific Insights
A 20-25 question custom survey designed to answer your brand’s most strategic questions, with expert support from scoping through delivery.
- Best for: Testing new package designs, understanding the impact of claims and messaging, and running deep-dive research with your audience.
- What You’ll Get: A full dataset, ready-to-use charts, and one included data split (e.g., age, gender, geography).
Brand Lift Study
See what changed—before and after your campaign
A dual-survey approach to measure changes in perception, awareness, or intent after exposure to a campaign, product, or experience.
- Best for: Measuring brand awareness and favorability, pre/post-campaign impact, testing message effectiveness, and proving marketing ROI.
- What You’ll Get: Full datasets from both pre- and post-surveys, cross-survey comparison and analysis, ready-to-use charts, and a presentation of topline findings and recommendations.
Audience Segmentation
Understand who's in your audience—and how to reach them.
A 20-25 question survey designed to uncover the motivations, needs, and behaviors of key audience segments.
- Best for: Building actionable personas, planning strategic messaging, and targeting by behavior or mindset.
- What You’ll Get: A full dataset, segmented results, downloadable charts, and strategic recommendations for each segment.
Ongoing Insights Community
Ongoing Feedback from The People Who Know Your Brand Best
An always-on research channel where you can engage your most valuable audience through surveys, polls, sampling, and more.
- Best for: Loyalty and retention feedback, product and content testing, and generating user-generated content (UGC) like ratings and reviews.
- What You’ll Get: Loyalty Surveys, Member Feedback Surveys, Custom Surveys, and a full dataset.
Real-World Results
Daily Probiotics Ad Tagline Study
Objective
Identify which of 6 potential ad taglines for a daily probiotic product resonates most with consumers.
Conclusion
The tagline containing the phrase "safe, proven, effective" was by far the tagline that resonated most with consumers.
Feminine Care Product Benefits and Claims
Objective
Determine which benefits in a feminine care product are most important to consumers, including differences across generations.
Conclusion
There was a strong consumer endorsement (90%+) for product claims. Leading contenders included "TOP provides me with peace of mind about health and safety" and "I feel more comfortable providing my daughter with TOP products".
How a Leading Healthcare Brand Led its Product Naming Effort
Objective
To prepare for the launch of a new product, the brand needed to choose a name for their new iron supplement product in an efficient and speedy manner.
Conclusion
Through the dedicated study, the brand discovered a preferred name. The study was able to determine that more than half (56%) chose "Restore" as the best fit for the product's naming effort. This was achieved in a 2-week turnaround, saving an estimated $10,000 in costs.
ssentials
Ready-to-Drink Protein Supplement Packaging Study
Objective
Understand consumer perception of two potential packaging designs for a Ready-to-Drink protein supplement product.
Conclusion
Pack 2 was the clear preference among consumers, who considered it to be good for on-the-go, premium, modern, and delicious.
The TrueLoyal advantage
Expand your loyalty strategy with our services
We create unique loyalty programs tailored to your specific needs and customer preference.
TrueLoyal handles program management, marketing and operations, freeing you to focus on growth.
TrueLoyal Provides in-depth market insights to refine your loyalty program and stay ahead of trends.
See Why Consumer Brands Choose TrueLoyal
Let’s talk about how we can help you design and implement a successful program.