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It’s every marketer’s dream: To create a product that people don’t just enjoy, but are passionate about. Such is the case with Clio Snacks, Greek yogurt products dipped in chocolate – a craveable treat without the guilt. In this episode of Community Powered Marketing, Sue chats with Rachel Moore, Chief Marketing Officer at Clio Snacks, who shares her insights into the Clio brand and how they’ve empowered their community. Discover the origins of Clio Snacks, including their founder’s story and the passionate love their customers have shown from the beginning.
You’ll learn about the Clio Cravings Club, an ambassador program designed to make members feel as if they are a vital part of the brand’s journey, aiding in areas such as innovation and receiving sneak peeks at new products. You’ll discover why embracing and engaging with your early adopter audience is so vital to creating a powerful and passionate community. You’ll also learn how you can leverage your engaged and passionate community to drive innovation within your brand. Join Sue and Rachel as they explore the extraordinary story of Clio snacks, and offer insights that can be implemented to enhance your own brand marketing efforts. Enjoy!
Rachel is a results-driven leader with 5+ years of experience in marketing and product management. She’s led cross-functional and agency teams to maximize success in profitability, productivity and execution. With strong analytical, creative and collaborative skills, she’s been able to build brands and drive sales in both turnaround and high-growth situations.
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