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Jelly belly case study
Food & Beverages
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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TrueLoyal Announces New Executive Leadership to Accelerate Growth and Customer-Centric Innovation
New Chief Executive Officer, Chief Sales Officer, and...
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Podcast

Episode 4: Predictive Modeling with Peter Fader

Episode 4

From Strategy to Depth: Redefining Loyalty Beyond Transactions with Phil Rubin

Welcome to the TrueLoyal podcast series, presented by TrueLoyal, an API-first enterprise-grade SaaS-based holistic loyalty platform. In this episode, host Max Savransky, TrueLoyal’s Head of Loyalty Strategy, delves into an insightful conversation with Peter Fader, a renowned professor at the Wharton School of the University of Pennsylvania.

Here’s what we cover:

  • Predictive Models in Marketing: Effective models require right methodologies to avoid unreliable results.
  • Predictive Analytics Phases: Focus on current data as foundational steps before anticipating future needs.
  • Predictive Loyalty Models: Prioritize simplicity and accuracy for robust, long-term forecasting.
  • Behavioral Segmentation: Start with behavior; add demographics/psychographics later.
  • Predictive Modeling Challenges: Balance complexity, data integration, education.

Stay ahead of evolving loyalty trends by subscribing to the TrueLoyal Podcast series and join the conversation with loyalty enthusiasts worldwide.

Co-founded Zodiac (acquired by Nike) and Theta Equity Partners. Expert in customer behavior analysis, focusing on customer lifetime value and sales forecasting.
PETER FADER
Peter Fader
Professor of Marketing | The Wharton School
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