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Gina Bonafede, the Director of Marketing for DAS Companies, joins Happy Marketer Connection to discuss Connection Marketing. Hear how DAS built an online community of passionate truck drivers, why you always need to focus on the customer, how online communities build connections between brands and customers, crafting your messaging during challenging times, and Gina’s favorite happy hour treats.
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Gina Bonafede is the Director of Marketing for DAS Companies. With a customer-first approach to connection marketing, Gina has led initiatives for DAS that have led to the development of dynamic and positive brand-consumer relationships that have been pivotal for the company.
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