Predictive consumer insights
Tap Into Predictive Consumer Insights with TrueLoyal
The World's Best Consumer Brands Build Lasting Loyalty With TrueLoyal
Feature overview
Consumer research to stay on top of audience preferences
Access new innovation and co-creation along the customer journey
Collect actionable feedback for your brand through consumer insights
Collect opinions from targeted supporters to troubleshoot issues, and identify strengths at a fraction of the cost and time of traditional research firms.
Optimize creative concepts
20+ survey question types
Deliver tailored surveys to collect audience feedback.
Dynamic Profiles & Grouping
All survey data is appended to each consumer’s profile, empowering you to segment, group, and personalize audiences based on shared characteristics.
On-demand consumer insights gathering
Realize insights quickly and launch a survey, poll, or discussion in minutes with rich analytics.
Panel data and audience mapping over time
Enhance the understanding of your audience and track brand sentiment, usage, and loyalty over time.
FAQs
Yes! For new acquisition, you can activate TrueLoyal's ready-made peer influencers of 1 million+ consumers. Identify thousands of highly targeted consumers to sample your brand in a campaign to create and share rights-approved UGC and reviews that scale across social and online channels.
We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs. Whether you have an existing insights team seeking a platform for a consumer panel or you need a partner to manage data and audience insights, TrueLoyal's platform is engineered to enhance efficiency in your marketing stack. In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools.
Additionally, 90% of our clients confirm that a minimum of three business functions engage with an owned audience.
TrueLoyal helps you create a fully customizable online hub seamlessly integrated with your brand website. When a consumer joins, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero-party data.
Consumers can engage in compelling brand experiences such as surveys, polls, sampling new products, focus groups, participating in discussions, submitting ideas, product feedback, polls, and more.
Each network incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your audience engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.
TrueLoyal helps you excel in ambassador marketing with a fully customizable online hub seamlessly integrated with your brand website. When brand ambassadors join, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero-party data.
Brand ambassadors can engage in compelling brand experiences such as user-generated content and review campaigns, sampling new products, participating in discussions with other brand ambassadors, surveys for product feedback, polls, and more. Each network incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your audience engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.
An owned brand network powered by TrueLoyal has proven to enhance customer retention, drive new customer acquisition, and provide significant insights to propel your brand forward.
Absolutely! A product sampling community is an always-on fuel source for authentic and high-quality reviews.
With our robust integrations including the Bazaarvoice API, consumers can seamlessly share their experience across key retail and online channels, all with the proper disclosures and monitoring. On the back end, we’ll handle and track all the activity ensuring the highest conversion rates.
See Why Consumer Brands Choose TrueLoyal
Let’s talk about how we can help you design and implement a successful program.