TrueLoyal

Zinrelo & TINT are now TrueLoyal.

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AI

Platform Flexibility

Personalized Engagement

Integrations

Industries

Design & Strategy

Services

Program Types

Jelly belly case study
Food & Beverages
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
TrueLoyal
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
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Brand Ambassador Communities

Cultivate Lasting Relationships with Brand Ambassadors

Mobilize and activate your brand ambassador relationships, and secure long-term impact with emotional brand loyalty.
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Platform -Capabilities- Advocacy

The World's Best Consumer Brands Build Lasting Loyalty With TrueLoyal

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Feature overview

Rally brand ambassadors in a dedicated engagement channel

Many brand ambassador efforts have been relegated to social media channels, where marketers play a game of hide-and-seek. Solidify emotional bonds with ambassadors and streamline grouping them into a central place that’s not a behind-the-scenes database or an Excel spreadsheet but an online home alive with conversation.
Brand Ambassador Communities |
Brand Ambassador Communities |

Personalize ambassador engagement that is scalable

Brand ambassadors know that they are VIPs and expect to be treated as such. Ambassadors can’t be lumped together and offered the same benefits. An online community channel becomes your well-oiled machine of data collection, segmentation, and relevant digital experiences.

Feature overview

Co-Create with your passionate brand ambassadors

Having easy, quick access to engaged consumers with a vested interest offers a key market advantage. Your ambassador community can serve as an easy access point to deliver surveys, host online focus groups, cultivate member discussions, deliver quick polls, and much more.
Brand Ambassador Communities |

Dynamic Activation Fueled by Zero-Party Data

Deliver tailored activities at scale to drive action and emotional loyalty

Robust community engagement

Elevate engagement with 20+ activities including product sampling, reviews, UGC, discussions, surveys, and more

Survey Agile insights gathering

Keep a pulse on consumer trends, gain market share, and drive brand resilience

FAQs

I already have a brand ambassador program, but struggle to manage it. Can I transfer my existing relationships to TrueLoyal's online community platform?
Yes, absolutely. TrueLoyal's platform is designed to help you manage your brand ambassador program more effectively, and you can easily migrate your existing ambassadors. With easy onboarding, you can invite your current brand ambassadors to join the new platform through a simple import process or by sending them exclusive invitation links. This ensures a smooth transition for your established relationships. Once onboarded, you can manage all your ambassadors from a single, centralized dashboard. This dashboard allows you to track their activities, view their contributions, and communicate with them directly.
I am interested in creating a brand ambassador program. Why should I choose TrueLoyal ?

With TrueLoyal's 13+ years of experience in community-building and managing millions of consumer relationships for today’s biggest and growing brands, we offer a ready-to-go platform for your brand ambassador relationships.

Streamline your brand ambassador activation, fuel personalized engagement, and foster a sense of belonging and community to cultivate lasting ambassador relationships. Our community platform is proven to drive new customer acquisition through authentic social advocacy and UGC distribution, increased customer retention with emotional loyalty, and valuable and actionable insights to future-proof your brand.

Is a community a lot of work? Who manages the community and plans the engagement?

We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs. Whether you have an existing team seeking a platform to engage with brand ambassadors or you’re seeking a fully managed community team to nurture your ambassador relationships, TrueLoyal's platform is engineered to enhance efficiency in your marketing stack. In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools. Additionally, 90% of our clients confirm that a minimum of three business functions engage with an owned community.

How does a brand ambassador community work?

TrueLoyal helps you excel in ambassador marketing with a fully customizable online community destination seamlessly integrated with your brand website. When brand ambassadors join, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero party data.

Brand ambassadors can engage in compelling brand experiences such as user-generated content and review campaigns, sampling new products, participating in discussions with other brand ambassadors, surveys for product feedback, polls, and more. Each community incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your community engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.

An owned brand community powered by TrueLoyal has proven to enhance customer retention, drive new customer acquisition, and provide significant insights to propel your brand forward.

See Why Consumer Brands Choose TrueLoyal

Let’s talk about how we can help you design and implement a successful program.

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