TrueLoyal + Salesforce: Loyalty Data, Everywhere It Matters
The deepest Salesforce integration in the loyalty category. Connect your CRM data to TrueLoyal's engagement engine — and unlock personalized experiences at scale across every consumer touchpoint.
150+
4.8★
25%+
6 Wks
See TrueLoyal in Action
Watch how brands like yours are using TrueLoyal to earn consumer loyalty — from onboarding to results.
How Stride Rite Increased AOV by 25.29%
TrueLoyal Platform Walkthrough
Building a Loyalty Program in 45 Minutes
The Future of Agentic Commerce & Loyalty
What Our Community Is Saying
Real consumers. Real results. See how TrueLoyal-powered communities create content that moves the needle.
After 6 months with @TrueLoyal our retention rate is up 14×. 14×. That's not a typo. The segmentation engine does exactly what it promises. Genuinely impressed.
The Hero Skin Squad is actively sharing their experiences, participating in product development, and helping us spread the word. +21% conversions in 100 days.
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Our loyalty community just hit 50,000 members! 🎉 Thank you to every member who's been part of this journey. More surprises coming soon.
TikTok Shop + TrueLoyal — Now Available
Connect your TikTok Shop audience to TrueLoyal's loyalty engine. Turn every purchase, view, and share into a loyalty event — and build consumer relationships that last beyond the scroll.
Salesforce + TrueLoyal: The Power of Connected Loyalty
When loyalty data lives in your CRM — segmentation gets sharper, personalization gets deeper, and every campaign gets smarter. See how enterprise brands are combining Salesforce and TrueLoyal.
Why This Integration Changes How Enterprise Brands Do Loyalty
For years, loyalty data and CRM data have lived in separate systems. Your loyalty platform knows who your best consumers are. Your CRM knows the most about them. Connecting those two systems has historically required custom engineering — and most brands never get there.
This integration changes that. For the first time, every loyalty event in TrueLoyal flows automatically into Salesforce as a contact activity record. Points earned, rewards redeemed, challenges completed, UGC submitted — all of it, in real time, attached to the consumer profile your marketing team already works from every day.
Loyalty data shouldn't live in a silo. It should power every campaign, every segment, and every conversation your brand has with a consumer.
What Changes for Your Marketing Team
The practical impact is significant. Marketing teams using Salesforce Journey Builder can now trigger loyalty experiences based on CRM milestones — and vice versa. A consumer who hits a new loyalty tier can enter a Salesforce journey. A high-value CRM segment can receive a targeted loyalty offer. The two systems work together in a closed loop.