TrueLoyal

Zinrelo & TINT are now TrueLoyal.

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AI

Platform Flexibility

Personalized Engagement

Integrations

Industries

Design & Strategy

Services

Program Types

Jelly belly case study
Food & Beverages
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
TrueLoyal
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
Learn More

Loyalty Program By Business Type

Delivering tailored loyalty solutions for diverse industries

TrueLoyal supports loyalty programs for a variety of verticals such as retail, brands, travel, business services, internet & software, education, financial services, real estate, media and entertainment, automotive, construction, non-profit etc. The picture below shows the five main flavors of rewards programs classified by business type.
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food and beverage loyalty program-TrueLoyal

The World's Best Consumer Brands Build Lasting Loyalty With TrueLoyal

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Industry challenges

Retention Challenges Across Different Industries

Low Engagement Rate

Loyalty programs often lack personalized rewards, leading to disengaged customers.

Poor Data Insights

Fragmented data hinders effective upselling, cross-selling, and personalization.

Customer Retention Gap

Brands focus on acquisition despite retention being far more cost-efficient.

Lack of Omnichannel Integration

Lack of integration limits consistent experience across platforms.

Competitive Saturation

Fierce competition demands innovative loyalty strategies beyond discounts.

The TrueLoyal Solution

Empowering Businesses with Tailored Loyalty Features

food and beverage loyalty program solution

Gamification & Rewards

Drive repeat purchases by incorporating interactive challenges, tier-based rewards, and exclusive perks.

AI-powered Personalization

Utilize advanced data-driven insights to deliver tailored rewards and recommendations, ensuring a more engaging and relevant loyalty experience.

Omnichannel Experience

Provide a seamless and consistent loyalty journey across web, mobile applications, and physical stores.

User-generated Content & Reviews

Enhance brand credibility and customer trust by leveraging authentic reviews, ratings, and social proof.

First-party Data Ownership

Secure valuable customer insights to develop highly targeted marketing strategies, enabling personalized interactions.

Key Features Tailored for Business Types

With TrueLoyal’s loyalty programs, businesses can turn every transaction into a meaningful interaction, fostering long-term loyalty and driving sustainable growth across various sectors.

Incentives for Engagement

Reward points for purchases, reviews, referrals, and social media.

Personalized Recommendations

Use AI to deliver tailored product recommendations throughout the customer journey.

Cross-Selling Opportunities

Offer dynamic bundles based on customer preferences to encourage additional purchases.

Omni-Channel Integration

Customers can earn and redeem rewards across in-store, online, and mobile.

Customized QR Codes

Provide QR codes for exclusive content and rewards via packaging or marketing materials.

Multi-Touchpoint Communication

Engage customers through email, SMS, and push notifications for personalized outreach.

Stay ahead of the competition

TrueLoyal empowers businesses to deliver exceptional value by understanding and anticipating customer needs, leading to increased repeat purchases and the development of a loyal customer base across various sectors.

Increased Customer Retention

Personalized rewards and tailored experiences help retain customers and reduce churn, regardless of industry.

Enhanced Brand Loyalty

Customizable rewards and exclusive benefits foster strong brand loyalty, keeping customers engaged and connected to your brand.

Actionable Customer Insights

Advanced analytics provide valuable insights into customer behavior, enabling more effective and targeted marketing strategies specific to your industry.

Improved Customer Experience

Personalized interactions and rewards elevate the customer experience, increasing satisfaction and encouraging advocacy across all business types.

Benefits - food and beverage loyalty program

How TrueLoyal’s Loyalty Programs Work Across Different Industries

TrueLoyal offers a consistent, reliable platform and a scalable tech stack designed to create seamless customer experiences across various business types. Our approach ensures long-term engagement and retention by delivering tailored strategies and personalized rewards.
Maximize loyalty and business growth with TrueLoyal

Step 1

Strategy Development

Define clear objectives, identify target audiences, and establish desired outcomes. Customize strategies to meet the specific needs and challenges of different industries, from retail to healthcare to hospitality.

Step 2

Customization and Integration

Adapt TrueLoyal’s platform to align with your brand identity, ensuring a cohesive experience. Integrate seamlessly with existing systems, such as CRM, POS, and e-commerce platforms, to create a unified customer experience across all touchpoints.

Step 3

Reward Structure Design

Develop incentives that resonate with the unique behaviors and preferences of your industry’s customers—design rewards that drive repeat purchases and encourage ongoing engagement.

Step 4

Launch and Promotion

Implement a strategic launch plan tailored to your industry. Effectively promote the loyalty program to boost enrollment and clearly communicate its value proposition, ensuring maximum impact and participation.

The Intelligence Behind the Experience

TrueLoyal unites three powerful forms of AI to create a system that is greater than the sum of its parts. It’s a seamless cycle of insight, creation, and action.

Ecommerce Only Companies

Integration

Web integration with pre-integrated modules (Shopify, BigCommerce, Salesforce Commerce Cloud, etc.). Option to use custom scripts for custom shopping cart integration.

Program Structure

Earning points for purchases, social media sharing, referrals, reviews, etc. Rewards like discounts, free products, priority service, free shipping, and more. VIP status for higher spenders, with tier-based upgrades. Loyalty notifications to engage customers (points earned, tier changes, etc.).

Benefits

Increase repeat purchases by up to 80%. Improve per-customer revenue by 2.4x.

Predictive AI

Omni-Channel (Ecommerce + Brick & Mortar + Phone + App)

Integration

Web integration with pre-integrated modules for standard shopping carts such as Shopify, BigCommerce, Miva, Salesforce Commerce Cloud, NetSuite, WooCommerce, etc. Integration with the stores is done using a POS Plug-in or by pushing sales transaction files daily into TrueLoyal’s loyalty system. An SDK is available for mobile app.

Program Structure

Structure is similar to the Ecommerce-only program. Users can earn points for purchasing either online or in stores. Rewards usually include discounts and can either be redeemed online or in the store.

Benefits

Seamless rewards experience for customers across all sales channels. Increase repeat purchases by up to 80%. Improve per-customer revenue by 2.4X.

Generative AI

Brands and Manufacturers (via Receipt Scanning)

How does it work?

Customers who buy the brand’s product anywhere simply take a photo of the receipt using their phone’s camera app and email it to the brand e.g. rewards@brandname.com. Alternatively, they can forward the e-receipt to the designated email address. TrueLoyal’s technology will scan the receipt and award points to the customer for the purchase. No technology integration is necessary.

Program Structure

Users can earn points for purchasing the brand’s product through any channel. Rewards include free merchandise (caps, T-shirt, special products), VIP status, discount coupons for future purchases, cashback, invitation to exclusive events, entry into sweepstakes, recognition on website.

Benefits

Know your customers: What, when, how much they are buying. Connect with your customers: Bring offline customers into the digital marketing fold. Run targeted campaigns. Creating lasting customer connections: Make customers feel special.

Assistive & Autonomous AI

B2B Companies

Integration

Web integration with pre-integrated modules for standard shopping carts such as Shopify, BigCommerce, Miva, Salesforce Commerce Cloud, NetSuite, WooCommerce etc. Integration with the stores is done using a POS Plug-in or by pushing sales transaction files daily into TrueLoyal’s loyalty system. Phone orders entered manually or by importing sales transactions into TrueLoyal.

Program Structure

A small business can earn points for purchasing either online or via phone. Rewards usually include volume discounts based on spending, priority customer service, and recognition. VIP status can also be a big incentive to be loyal. Rewards can be attached to VIP status.

Benefits

Prevent small business customers from shopping with competition. Formal rewards and discount structure to keep customers happy. Increase average order value when customer tries to reach VIP tier.

Assistive & Autonomous AI

Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal
77%
Increase in Customer Retention
22%
Increase in Customer Lifetime Value
57%
Increase in Repeat Revenue Per Member
132%
Net Promoter Score Improvement
Food & beverage

77% Increase in Customer Retention

“We achieved a 77% increase in customer retention. The results were amazing!”

Loyalty program by business type |
Bryan Pergakis
Digital Marketing | Jelly Belly
Read Case Study
Food & beverage

84.83% Increase in customer retention

“We were extremely delighted in the way TrueLoyal worked with us to identify pain points in customer retention and helped structure an optimized rewards program to keep customers coming back. Not only has our customer retention increased, TrueLoyal provoked all sorts of customer engagement. We’ve received plenty of positive feedback, and even some suggestions for rewards they’d like to see – they’re having fun.”
Loyalty program by business type |
Donald Miguel
Operations Manager | Chromatic Coffee
Read Case Study
Food & beverage

20.76% Average order value

“TrueLoyal’s suggestion to target customers to increase their AOV worked very well. Having a rewards program helps us keep them engaged and even gives us a simple way to encourage sharing Keto Chow with their friends. Our customers buy from us to follow a healthier keto lifestyle. It is phenomenal to see an increase of 20.76% in average order value (AOV)”
Loyalty program by business type |
Chris Bair
Founder | Keto Chow
Read Case Study
Food & beverage

26% Revenue uplift in 6 months

“Life nutrition has been loved by its customers over the years. TrueLoyal has helped us transform that love into the growing revenue and now we are aiming to grow bigger with this loyalty program.”
Loyalty program by business type |
Bryant s
CEO | Life Nutrition
Read Case Study
Food & beverage

132% Net Promoter Score Improvement

“We have had our Taste Buds community for the past 2.5 years. We turn to them for anything and everything that you can think of. And we’ve found it so valuable. We constantly get messages from our Taste Buds about how much they love Sir Kensington’s. About how much they love being a part of the community. And so it really has been an important part of our growth strategy in activating and building this group of super fans.”
Amanda Triglia Marketing Manager Sir Kensington's
Amanda Triglia
Marketing Manager | Sir Kensington’s
Read Case Study

Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.
See all integrations ->
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Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.

See All Integrations ->

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Frequently asked questions

How can a loyalty program benefit my business?
Loyalty programs enhance customer retention, increase engagement, and provide valuable insights into customer behavior, enabling more targeted and effective marketing strategies.
Is TrueLoyal’s platform scalable for large businesses?
Yes, TrueLoyal’s platform is designed to scale with your business growth, supporting a wide range of loyalty program needs across various industries.
Can I customize rewards based on different products or customer segments?
Absolutely, TrueLoyal allows you to create customized rewards and incentives tailored to different product categories, services, or customer segments specific to your business.
How does TrueLoyal ensure data security and compliance for my business?
TrueLoyal adheres to stringent data security protocols and compliance standards, ensuring the protection of customer information and adherence to regulations such as GDPR and CCPA.
How can TrueLoyal’s loyalty program help understand my customers' preferences?
TrueLoyal’s advanced analytics provide actionable insights into customer behavior, helping you understand preferences and trends, allowing you to fine-tune your marketing and engagement efforts.
What types of rewards are most effective for my customers?
Effective rewards may include discounts on future purchases, exclusive access to new products or services, personalized promotions, and incentives that align with your customers’ values and preferences.

See Why Consumer Brands Choose TrueLoyal

Let’s talk about how we can help you design and implement a successful program.

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