TrueLoyal

Zinrelo & TINT are now TrueLoyal.

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AI

Platform Flexibility

Personalized Engagement

Integrations

Industries

Design & Strategy

Services

Program Types

Jelly belly case study
Food & Beverages
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
TrueLoyal
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
Learn More

Points-Based Loyalty Programs

From Points To Perks: Fuel Customer Loyalty With Every Interaction.

Think of TrueLoyal’s point-based loyalty programs as a way to say “thank you” to your customers. They can earn points just by being a part of your brand’s journey—whether they’re making a purchase, sharing their experiences, or engaging in other ways. Those points turn into rewards that feel like a little something extra, making every interaction more meaningful. It’s about building a relationship that keeps them excited to come back.

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Point based loyalty program

Engage, earn, repeat: simple point-based loyalty!

TrueLoyal's point-based loyalty programs offer robust features designed to enhance customer engagement and drive loyalty.

Instant Point Accrual

Award points immediately upon purchase or interaction, providing instant gratification.

Flexible Point Earning Rules

Customize earning rules based on purchase amount, product categories.

Multi-Touchpoint Earning

Allow customers to earn points across multiple channels.

Boost engagement with every interaction

TrueLoyal’s point-based loyalty programs deliver impactful rewards and drive customer engagement through a flexible and customizable system.

Enhanced Customer Engagement

Drive ongoing engagement with instant, visible rewards.

Improved Customer Retention

Encourage customer retention through regular engagement, personalized rewards, and redemption.

Increased Average Order Value

Stimulate higher spending as customers strive to earn points.

Detailed Customer Insights

Gather valuable customer data on behaviors and preferences.

Cost-Effective Reward Management

Optimize program by adjusting reward structures and point allocations.

Benefits of loyalty program types

Effortless loyalty: How it all comes together

Guide your customers through a seamless loyalty journey, from effortless enrollment to rewarding experiences. Each step is designed to enhance their connection with your brand and keep them engaged every step of the way.

Maximize loyalty and business growth with TrueLoyal

Step 1

Simple Enrollment

Customers join the loyalty program through an easy and quick registration process.

Step 2

Earn Points Instantly

Points are awarded immediately upon qualifying purchases or interactions.

Step 3

Track Point Accumulation

Customers can track their points and rewards in real-time via their account dashboard.

Step 4

Flexible Point Redemption

Customers can redeem their points for a wide range of rewards, including discounts, products, and experiences.

Tailor your loyalty program to perfection

Custom point allocation

Set different point values for purchases, referrals, and social media activities.

Seasonal point campaigns

Create seasonal or limited-time point campaigns to drive specific behaviors during key periods.

Dynamic point expiry

Choose when points expire to keep customers eager to use them before they’re gone.

Tailored rewards catalog

Offer rewards that match your brand’s vibe and what your customers really want.

Multi-currency support

Offer points and rewards in multiple currencies to cater to a global customer base.

In-Cart Redemption

Allow customers to redeem their points directly in the shopping cart, providing a seamless checkout experience.

Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal
77%
Increase in Customer Retention
22%
Increase in Customer Lifetime Value
57%
Increase in Repeat Revenue Per Member
132%
Net Promoter Score Improvement
Food & beverage

77% Increase in Customer Retention

“We achieved a 77% increase in customer retention. The results were amazing!”

Points-Based Loyalty Programs |
Bryan Pergakis
Digital Marketing | Jelly Belly
Read Case Study
Beauty & Cosmetics

57% Increase in Repeat Revenue Per Member

“We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.”
Points-Based Loyalty Programs |
Annette Berg
Director of Customer Experience | Defenage
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Retail Footwear

25% Increase in average order value

“The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%”

Points-Based Loyalty Programs |
Pia Shah
Marketing Analyst | Stride Rite
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Automotive & Aftermarket

154% Increased repeat purchase revenue

“Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.”
Sandy-Oracle
Sandy Crespo-Mossi

Operations Manager | Oracle Lighting

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Food & beverage

132% Net Promoter Score Improvement

“We have had our Taste Buds community for the past 2.5 years. We turn to them for anything and everything that you can think of. And we’ve found it so valuable. We constantly get messages from our Taste Buds about how much they love Sir Kensington’s. About how much they love being a part of the community. And so it really has been an important part of our growth strategy in activating and building this group of super fans.”
Amanda Triglia Marketing Manager Sir Kensington's
Amanda Triglia
Marketing Manager | Sir Kensington’s
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Automotive & Aftermarket

85% Increased repeat purchase revenue

“We love TrueLoyal’s structured approach to create an optimized loyalty program. We were able to increase the number of repeat purchasers significantly which has helped us increase repeat purchase revenues by 85%.”
Alex German BLiss

Alex German

Marketing Manager | German-Bliss Equipment
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Beauty & Cosmetics

+21% Purchase Conversions

“We are incredibly excited to see the immediate impact our community is having on our brand. The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches.”
Amy Calhoun Robb VP of Marketing | Hero Cosmetics
Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
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Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.
See all integrations ->
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Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.

See All Integrations ->

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Frequently asked questions

What is a point-based loyalty program?

A point-based loyalty program rewards customers with points for their purchases and interactions, which can be redeemed for various rewards

How can I customize the points and rewards?
With TrueLoyal, you can tailor your program to fit your brand’s unique style. Set point values, create different reward levels, and design special promotions that resonate with your customers. It’s all about making the rewards as exciting and relevant as possible.
Is it easy to integrate the program with my existing systems?
Yes, TrueLoyal's point-based programs are designed for seamless integration with your CRM, POS, and e-commerce platforms.
What kind of rewards can I offer?

You can offer a wide range of rewards, including discounts, exclusive products, experiences, and more.

How does real-time tracking work?

Both you and your customers can keep an eye on points and rewards instantly through an easy-to-use dashboard. It’s all about keeping things transparent and interactive, so everyone knows where they stand and what’s next.

How can I track the effectiveness of my point-based loyalty program?
With TrueLoyal, you get access to in-depth analytics and reports that show how well your program is performing. Track important metrics like customer engagement and redemption rates to see what’s working and where you can tweak your strategy for even better results.

See Why Consumer Brands Choose TrueLoyal

Let’s talk about how we can help you design and implement a successful program.

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