TrueLoyal

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Jelly belly case study
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
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Gamified Loyalty Programs

Unlock new levels of loyalty with gamified rewards

TrueLoyal’s Gamified Loyalty Programs leverage game mechanics and elements to make the program engaging for customers. By incorporating challenges, leaderboards, badges and more, these programs motivate customers to interact more frequently and deeply with your brand. They are particularly effective in creating a sense of achievement and competition, driving higher levels of engagement and loyalty.
Gamified loyalty program

Loyalty features for gamified programs

Integrate interactive challenges, leaderboards, and achievement badges to create a dynamic and motivating customer experience.

Streaks and Challenges

Create exciting Streaks and Challenges for customers to complete.

Badges

Award badges for completing specific actions or reaching milestones.

Leaderboard

Leaderboard fosters competition and social engagement by ranking users based on their performance or points.

Gamified program perks

Boost customer engagement with fun, game-like elements that make participating in loyalty programs enjoyable and rewarding.

Interactive Gameplay

Game mechanics make the loyalty program more interactive, engaging customers through enjoyable activities and challenges that enhance their experience.

Emotional Investment

Fun and rewarding experiences create deeper emotional connections with your brand, making customers feel valued and increasing their loyalty.

Active Participation

By incorporating enjoyable and challenging activities, gamified programs encourage higher participation rates, motivating customers to engage more frequently.

Social Dynamics

Features like leaderboards and social sharing foster community building and friendly competition, making the loyalty program more dynamic and engaging.

Benefits of loyalty program types

Gamified loyalty program journey

Implement engaging game mechanics like challenges, points, and rewards, continually optimizing based on performance and customer feedback for best results.
Maximize loyalty and business growth with TrueLoyal

Step 1

Program Setup

Easily implement a gamified loyalty system with customizable options to fit your brand’s unique goals.

Step 2

Game Mechanics Design

Craft engaging challenges and rewards to drive participation and enhance customer loyalty.

Step 3

Real-Time Tracking

Monitor user interactions and program performance with instant feedback to adjust strategies effectively.

Step 4

Continuous Optimization

Regularly update game elements and rewards to keep the program fresh and aligned with customer interests.

Flexible customization options

Tailored Challenges

Design custom challenges reflecting your brand and customer interests for a personalized, rewarding experience.

Branded Badges

Create distinctive badges for achievements to boost brand visibility and motivate customers to reach milestones.

Personalized Quests

Develop quests based on customer behavior to enhance engagement and create a more relevant experience.

Custom Game Mechanics

Integrate unique mechanics tailored to your audience for a more engaging and enjoyable loyalty program.

Flexible Reward Structures

Adjust rewards dynamically to match customer engagement, maintaining motivation and excitement throughout the program.

Social Integration

Allow customers to compete and collaborate with others, adding a social aspect that boosts engagement and appeal.

Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal
77%
Increase in Customer Retention
22%
Increase in Customer Lifetime Value
57%
Increase in Repeat Revenue Per Member
132%
Net Promoter Score Improvement
Food & beverage

77% Increase in Customer Retention

“We achieved a 77% increase in customer retention. The results were amazing!”

Gamified Loyalty Programs |
Bryan Pergakis
Digital Marketing | Jelly Belly
Beauty & Cosmetics

57% Increase in Repeat Revenue Per Member

“We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.”
Gamified Loyalty Programs |
Annette Berg
Director of Customer Experience | Defenage
Retail Footwear

25% Increase in average order value

“The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%”

Gamified Loyalty Programs |
Pia Shah
Marketing Analyst | Stride Rite
Automotive & Aftermarket

154% Increased repeat purchase revenue

“Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.”
Sandy-Oracle
Sandy Crespo-Mossi

Operations Manager | Oracle Lighting

Food & beverage

132% Net Promoter Score Improvement

“We have had our Taste Buds community for the past 2.5 years. We turn to them for anything and everything that you can think of. And we’ve found it so valuable. We constantly get messages from our Taste Buds about how much they love Sir Kensington’s. About how much they love being a part of the community. And so it really has been an important part of our growth strategy in activating and building this group of super fans.”
Amanda Triglia Marketing Manager Sir Kensington's
Amanda Triglia
Marketing Manager | Sir Kensington’s
Automotive & Aftermarket

85% Increased repeat purchase revenue

“We love TrueLoyal’s structured approach to create an optimized loyalty program. We were able to increase the number of repeat purchasers significantly which has helped us increase repeat purchase revenues by 85%.”
Alex German BLiss

Alex German

Marketing Manager | German-Bliss Equipment
Beauty & Cosmetics

+21% Purchase Conversions

“We are incredibly excited to see the immediate impact our community is having on our brand. The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches.”
Amy Calhoun Robb VP of Marketing | Hero Cosmetics
Amy Calhoun Robb
VP of Marketing | Hero Cosmetics

Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.
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Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.

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Frequently asked questions

What is a gamified loyalty program?

A gamified loyalty program uses game mechanics, such as challenges, leaderboards, and badges, to make earning rewards fun and engaging.

How do customers earn rewards in a gamified program?

Customers complete challenges, quests, and other activities to earn points, badges, and rewards.

Can I customize the challenges and rewards?

Yes, the TrueLoyal loyalty platform allows you to create tailored challenges and unique rewards that align with your brand.

How do leaderboards work?

Leaderboards display customer rankings based on their achievements and points, fostering competition and motivation.

Is it difficult to integrate a gamified program with my existing systems?

No, TrueLoyal's gamified loyalty programs are designed for seamless integration with your current CRM, POS, and e-commerce systems.

See Why Consumer Brands Choose TrueLoyal

Let’s talk about how we can help you design and implement a successful program.