TrueLoyal

Zinrelo & TINT are now TrueLoyal.

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Platform Flexibility

Personalized Engagement

Integrations

Industries

Design & Strategy

Services

Program Types

Jelly belly case study
Food & Beverages
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
TrueLoyal
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
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Behavior Based Loyalty Programs

Maximize Loyalty Through Behavior-Driven Insights

Behavior-based loyalty programs focus on rewarding specific customer actions, and encouraging behaviors that align with your business goals. Unlike traditional points-based systems, behavior-based programs create a more personalized and engaging customer experience. TrueLoyal’s behavior-based loyalty solutions leverage advanced analytics to understand and reward the behaviors that matter most to your brand, driving meaningful engagement and loyalty.

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Behavior based loyalty program

Key loyalty program features

Use customizable triggers, adaptive rewards, and detailed analytics to create effective behavior-based loyalty strategies.

Customizable behavior triggers

Define specific actions and milestones that trigger rewards.

Behavior segmentation

Segment customers based on behaviors to tailor program experience.

Predictive analytics

Use predictive analytics to anticipate future customer behaviors.

Personalized perks for real engagement

Increase customer engagement by rewarding specific behaviors, and enhancing satisfaction with targeted incentives that drive desired actions.

Consistent Interaction

Drive ongoing engagement by rewarding non-monetary actions, keeping customers active beyond transactions.

Incentivizing Positive Behaviors

Encourage specific behaviors, such as eco-friendly practices, by offering rewards.

Supporting Customer Education

Reward customers for engaging with educational content or tutorials to increase product familiarity.

Granular Behavior Analysis

Track detailed customer behaviors like page visits, product views, and time spent on-site for targeted rewards.

Reactivating Dormant Customers

Re-engage inactive customers with personalized rewards for actions like updating profiles or making purchases.

Benefits of loyalty program types

Transforming customer actions into loyalty

With TrueLoyal, you gain the power to influence customer behavior in a way that is both intuitive and impactful, transforming routine interactions into rewarding experiences.

Maximize loyalty and business growth with TrueLoyal

Step 1

Identify target behaviors

Pinpoint key customer behaviors to encourage, such as social sharing, reviews, or frequent logins.

Step 2

Set clear objectives

Align these behaviors with business goals like increasing engagement, brand advocacy, or fostering product education.

Step 3

Map the customer journey

Identify key touchpoints across channels where customers interact, and reward non-transactional actions at these points.

Step 4

Create a reward structure

Design a points system that rewards specific behaviors, offering tiered rewards for long-term engagement.

Step 5

Leverage technology

Use loyalty platforms to track behaviors in real-time, automate rewards, and personalize interactions across multiple channels.

Dynamic customization for amplified engagement

Flexible reward structures

Customize rewards to match specific customer behaviors and business objectives.

Branded experience

Ensure your loyalty program reflects your brand’s identity with customizable design and messaging.

Targeted campaigns

Create targeted campaigns based on customer behaviors and preferences.

Dynamic content delivery

Deliver personalized content and offers dynamically based on real-time behaviors.

Advanced segmentation

Segment customers based on behavior patterns for more precise targeting and engagement

Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal
77%
Increase in Customer Retention
22%
Increase in Customer Lifetime Value
57%
Increase in Repeat Revenue Per Member
132%
Net Promoter Score Improvement
Food & beverage

77% Increase in Customer Retention

“We achieved a 77% increase in customer retention. The results were amazing!”

Behavior Based Loyalty Programs |
Bryan Pergakis
Digital Marketing | Jelly Belly
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Beauty & Cosmetics

57% Increase in Repeat Revenue Per Member

“We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.”
Behavior Based Loyalty Programs |
Annette Berg
Director of Customer Experience | Defenage
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Retail Footwear

25% Increase in average order value

“The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%”

Behavior Based Loyalty Programs |
Pia Shah
Marketing Analyst | Stride Rite
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Automotive & Aftermarket

154% Increased repeat purchase revenue

“Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.”
Sandy-Oracle
Sandy Crespo-Mossi

Operations Manager | Oracle Lighting

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Food & beverage

132% Net Promoter Score Improvement

“We have had our Taste Buds community for the past 2.5 years. We turn to them for anything and everything that you can think of. And we’ve found it so valuable. We constantly get messages from our Taste Buds about how much they love Sir Kensington’s. About how much they love being a part of the community. And so it really has been an important part of our growth strategy in activating and building this group of super fans.”
Amanda Triglia Marketing Manager Sir Kensington's
Amanda Triglia
Marketing Manager | Sir Kensington’s
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Automotive & Aftermarket

85% Increased repeat purchase revenue

“We love TrueLoyal’s structured approach to create an optimized loyalty program. We were able to increase the number of repeat purchasers significantly which has helped us increase repeat purchase revenues by 85%.”
Alex German BLiss

Alex German

Marketing Manager | German-Bliss Equipment
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Beauty & Cosmetics

+21% Purchase Conversions

“We are incredibly excited to see the immediate impact our community is having on our brand. The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches.”
Amy Calhoun Robb VP of Marketing | Hero Cosmetics
Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
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Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.
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Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.

See All Integrations ->

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Frequently asked questions

What types of businesses can benefit from a behavior-based loyalty program?

Any business that aims to encourage specific customer behaviors and drive deeper engagement can benefit from a behavior-based loyalty program.

What behaviors can be rewarded in a TrueLoyal behavioral loyalty program?
TrueLoyal enables brands to reward a wide range of behaviors, including social media sharing, reviews, referrals, app usage, and event participation.
How does TrueLoyal track non-purchase behaviors across different channels?

TrueLoyal integrates with your website, mobile app, and social media platforms to track and reward customer interactions in real-time.

How long does it take to implement a behavior-based loyalty program?

The implementation timeline varies based on your specific requirements, but our team works efficiently to ensure a timely and seamless launch.

Can I customize rewards based on different customer behaviors?
Yes, TrueLoyal allows full customization of rewards for specific behaviors, enabling brands to tailor rewards based on customer actions.
How does TrueLoyal ensure seamless tracking of non-transactional actions?

TrueLoyal's platform integrates with various digital touchpoints to capture non-transactional actions like social interactions or content consumption.

See Why Consumer Brands Choose TrueLoyal

Let’s talk about how we can help you design and implement a successful program.

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