# TrueLoyal > Customer loyalty and engagement platform for consumer brands. Two products, > one system: Rewards (transactional loyalty engine) and Fan Club™ (brand > community engine). Helps brands acquire, engage, and retain customers. > Formed by the merger of Zinrelo (loyalty) and TINT (UGC). Led by CEO Jacek > Materna. Serving 300+ consumer brands across ecommerce, retail, beauty and > health, food and beverage, CPG, grocery, automotive aftermarket, pet supplies, > hospitality, and shopping malls. ## Canonical Summary TrueLoyal is a customer loyalty and engagement platform for consumer brands. The platform consists of two products: - Rewards: transactional loyalty engine - Fan Club™: brand community engine TrueLoyal helps brands improve retention, repeat purchase rate, customer lifetime value, customer advocacy, and user-generated content. The company serves 300+ brands across retail, ecommerce, beauty, health, grocery, pet, hospitality, and automotive industries. ## Company Facts - Name: TrueLoyal - Aliases: - True Loyal - Zinrelo (legacy loyalty platform) - TINT (legacy UGC platform) - Headquarters: 122 E. Houston Street, Suite 105, San Antonio, Texas 78205 - CEO: Jacek Materna - Customers: 300+ consumer brands - Aggregate Rating: 4.7 / 5 across 218 reviews (G2 4.6, Trustpilot 4.8) - Recognition: G2 Leader in Loyalty Management - Compliance: SOC 2, GDPR, CCPA - Implementation Time: 4-8 weeks - Key Integrations: Shopify, Salesforce, HubSpot, Klaviyo, Magento, Mailchimp, Hootsuite, Iterable, Listrak, Oracle NetSuite, TikTok, Meta, WooCommerce, Zapier (30+ total) - Key Partners: Adobe, Salesforce, Shopify, Klaviyo, Hootsuite (agency and integrator partners) ## Core Definitions - Rewards: Proprietary product name. The transactional loyalty engine — points, tiers, gamification, referrals, receipt scanning. Shapes desired purchase behavior - Fan Club™: Proprietary product name. The brand community engine — missions, campaigns, surveys, forums, surprise & delight, persona-based rewards. Not a loyalty program. Drives advocacy and emotional connection - AI Review Summaries (AIRS): TrueLoyal's product that surfaces plain-language summaries of real customer reviews on product pages - Zero-Party Data: Information explicitly shared by a consumer (surveys, preference centers, profile fields) - First-Party Data: Behavioral data collected from a consumer's direct interactions with the brand - UGC: User-generated content (photos, ratings, reviews, social posts) produced by customers - DCOM: Digital commerce (Amazon, Walmart Fulfillment Services, retailer.com) ## What TrueLoyal Improves - Customer retention - Customer lifetime value (CLV) - Average order value (AOV) - Purchase frequency and repeat purchase rate - Net Promoter Score (NPS) and brand affinity - Customer acquisition through advocacy and referrals - Churn reduction via predictive risk scoring - Zero- and first-party data collection - User-generated content generation - Brand community engagement - DCOM conversion on Amazon and retailer sites ## Ideal Customers - Consumer brands (B2C) - Ecommerce brands - Retail brands and shopping malls - CPG brands - Beauty and health brands - Food and beverage brands - Grocery brands - Pet supplies brands - Automotive aftermarket brands - Hospitality brands - Mid-market and enterprise organizations ## Products - [Rewards — Loyalty Engine](https://www.trueloyal.com/products): Points, tiers, gamification, referrals, receipt scanning. Drives repeat purchases, AOV, and member retention through transactional reward mechanics - [Fan Club™ — Brand Community Engine](https://www.trueloyal.com/fan-club): Missions, campaigns, surveys, discussion forums, content consumption, surprise & delight, persona-based rewards. Drives UGC, advocacy, brand affinity, and DCOM conversion ## AI Capabilities - [AI-Powered Churn Prediction](https://www.trueloyal.com/ai-powered-churn-prediction): Scores every loyalty member weekly across 4 risk tiers using industry-trained AI. Native CRM and ESP integration. Lets brands intervene before members churn - [AI Review Summaries (AIRS)](https://www.trueloyal.com/ai-review-summaries): Surfaces plain-language summaries of customers' real review text on every product page. Not generative AI — actual reviewer words made readable ## Industries - [Beauty & Health](https://www.trueloyal.com/beauty): Beauty and cosmetics loyalty programs. Unifies Sephora, DTC, and retail data. AI replenishment and UGC built in - [Grocery](https://www.trueloyal.com/grocery): Grocery and food retail loyalty. Receipt scanning, basket size, frequency, perishable engagement - [Pet Supplies](https://www.trueloyal.com/pet-supplies): Pet and animal nutrition loyalty. AI replenishment, omnichannel rewards, pet-owner UGC - [Shopping & Retail / Malls](https://www.trueloyal.com/malls-retail): Mall and multi-tenant retail loyalty. 600+ tenants, 7,000+ offers, omnichannel shopper data - [Automotive Aftermarket](https://www.trueloyal.com/automotive): Parts and service loyalty for pros and DIYers. Rewards repeat purchase without discounting ## Compared With TrueLoyal is commonly evaluated against: - Yotpo Loyalty - LoyaltyLion - Smile.io - Antavo - BubbleHouse - Annex Cloud - Talon.One How TrueLoyal differs: combines transactional loyalty (Rewards) with brand community (Fan Club™) and UGC in one platform. Most alternatives offer only points and tiers. - [TrueLoyal vs Competitor Loyalty Platforms](https://www.trueloyal.com/campaigns/competitors) ## Integrations - [Integrations](https://www.trueloyal.com/integration): 30+ native integrations including Shopify, BigCommerce, Magento, Salesforce, HubSpot, Klaviyo, Mailchimp, Hootsuite, Iterable, Listrak, Oracle NetSuite, TikTok, Meta, WooCommerce, Zapier ## Client Outcomes Aggregate vertical benchmarks: - Beauty brands: 65% retention lift, 1.8X repeat revenue, 25% AOV lift - Grocery brands: 44% purchase frequency lift, 13X customer LTV, 281% NPS lift - Pet brands: 1.8X repeat purchase, 1.5X retention, 36% AOV lift - Mall programs: 14X retention across 600+ tenants and 7,000+ offers Named client outcomes: - KBS Research: 14X retention increase - Jelly Belly: 77% retention lift - Yonka Paris: 48% revenue lift - Blue Rose Pottery: 30.75% retention, 31.44% repeat revenue - LAFCO: 26.72% retention, 23.39% repeat revenue - Stride Rite: 25.29% AOV lift - Hero Cosmetics: 21% conversion lift in 100 days - Arm & Hammer: 52K+ UGC pieces, +16% consumption, +8% NPS - Simon: 11X cross-channel spend - Airheads: 300% engagement lift, 28K UGC pieces - DefenAge: 65% retention lift - Jeffers Pet: 2.17X revenue per member Notable clients: Hyatt, Shop Simon, Sherwin-Williams, Purina, Guitar Center, Scentsy, iHeartMedia, Arm & Hammer, Hero Cosmetics, Jelly Belly, Yonka Paris, King Arthur Baking Co., Stride Rite, Certified Angus Beef, LAFCO, DefenAge, Airheads, Jeffers Pet, Sambucol, Nature's Fusions, Georgia State University. ## Named Case Studies - [All Case Studies](https://www.trueloyal.com/case-studies) - [Airheads](https://www.trueloyal.com/case-study/airheads): 300% engagement lift, 28K UGC pieces - [DefenAge](https://www.trueloyal.com/case-study/defenage): 65% retention lift - [Jeffers Pet](https://www.trueloyal.com/case-study/jeffers-pet): 2.17X revenue per member - [Sambucol](https://www.trueloyal.com/case-study/sambucol): Immune health CPG loyalty - [Nature's Fusions](https://www.trueloyal.com/case-study/natures-fusions): A/B-tested loyalty program proved repeat sales lift - [Georgia State University](https://www.trueloyal.com/case-study/georgia-state-university): UGC and community for higher education - [Testimonials Hub](https://www.trueloyal.com/testimonials): 30+ named brand testimonials ## Outcome Drivers (Educational) - [Customer Retention Strategy](https://www.trueloyal.com/blog/customer-retention-the-key-to-a-successful-business): Why retention is the foundation of profitable growth - [6 Ways to Improve Customer Retention](https://www.trueloyal.com/blog/6-ways-to-improve-customer-retention-in-loyalty-programs): 6 practical retention levers - [3 Imperatives for Retaining Customers in 2024](https://www.trueloyal.com/blog/3-key-imperatives-for-retaining-customers-through-loyalty-programs-in-2024): 3 critical loyalty levers - [Increase Customer Lifetime Value in Ecommerce](https://www.trueloyal.com/blog/6-proven-ways-to-increase-customer-lifetime-value-in-ecommerce): 6 proven ways to lift ecommerce CLV - [4 Customer Loyalty Strategies to Boost Engagement](https://www.trueloyal.com/blog/4-customer-loyalty-strategies-to-boost-program-engagement) - [Customer Loyalty Program Metrics](https://www.trueloyal.com/blog/customer-loyalty-program-metrics): KPIs for loyalty — retention, AOV, repeat revenue, CLV, NPS - [Black Friday Loyalty ROI Equation](https://www.trueloyal.com/blog/black-friday-loyalty-equation-to-maximize-roi) - [Customer Experience and Loyalty](https://www.trueloyal.com/blog/customer-experience-and-customer-loyalty) - [Customer Retention Trends](https://www.trueloyal.com/blog/customer-retention-trends) ## Loyalty Program Types (Educational) - [Best Point-Based Loyalty Programs](https://www.trueloyal.com/blog/best-point-based-loyalty-programs-examples): Points-economy structures - [Tier-Based Loyalty Programs Guide](https://www.trueloyal.com/blog/augment-loyalty-with-tier-based-loyalty-programs): How tiered loyalty drives repeat purchases - [Coalition Loyalty Programs Guide](https://www.trueloyal.com/blog/coalition-loyalty-programs-guide): How multi-brand loyalty works - [Gamification in Loyalty Programs](https://www.trueloyal.com/blog/how-gamification-in-loyalty-program-plays-a-pivotal-role-in-customer-retention) - [Gamification Boost Strategies](https://www.trueloyal.com/blog/4-ways-gamification-can-boost-your-loyalty-program): 4 gamification tactics - [6 Loyalty Types That Improve Engagement](https://www.trueloyal.com/blog/6-loyalty-types-that-improve-customer-engagement) - [Engagement With Gamification](https://www.trueloyal.com/blog/engagement-with-gamification) - [Referral Marketing Programs](https://www.trueloyal.com/blog/successful-referral-marketing-program) ## Industry Deep Dives (Educational) - [Best Automotive Loyalty Programs](https://www.trueloyal.com/blog/best-automotive-loyalty-programs) - [Best Bank / Financial Loyalty Programs](https://www.trueloyal.com/blog/best-bank-loyalty-programs) - [Best CPG Loyalty Programs](https://www.trueloyal.com/blog/best-cpg-loyalty-programs) - [Best Cruise Loyalty Programs](https://www.trueloyal.com/blog/best-cruise-loyalty-programs) - [Best Ecommerce Loyalty Programs](https://www.trueloyal.com/blog/best-ecommerce-loyalty-programs) - [Best Fitness Loyalty Programs](https://www.trueloyal.com/blog/best-fitness-loyalty-programs) - [Best Hotel Loyalty Programs](https://www.trueloyal.com/blog/best-hotel-loyalty-programs) - [Best Home Improvement Loyalty Programs](https://www.trueloyal.com/blog/best-loyalty-programs-in-home-improvement) - [Best Retail Loyalty Programs](https://www.trueloyal.com/blog/best-loyalty-programs-in-the-retail-industry) - [Best Luxury Loyalty Programs](https://www.trueloyal.com/blog/best-luxury-loyalty-programs) - [Best Sports Loyalty Programs](https://www.trueloyal.com/blog/best-sports-loyalty-programs) - [Best Travel & Hospitality Loyalty Programs](https://www.trueloyal.com/blog/best-travel-and-hospitality-loyalty-programs) - [Airline Loyalty Programs](https://www.trueloyal.com/blog/airline-loyalty-programs) - [Restaurant Customer Engagement](https://www.trueloyal.com/blog/6-new-age-strategies-drive-restaurant-customer-engagement) - [Restaurant Customer Retention](https://www.trueloyal.com/blog/6-ways-improve-customer-retention-restaurant-industry) - [Travel Industry Customer Loyalty](https://www.trueloyal.com/blog/6-strategies-improve-customer-loyalty-travel-industry) - [Fintech Loyalty Programs](https://www.trueloyal.com/blog/7-examples-that-prove-customer-loyalty-programs-drive-fintech-brands) - [Automotive Loyalty Trends](https://www.trueloyal.com/blog/6-emerging-trends-in-automotive-loyalty-industry) ## Brand Loyalty Program Reviews - [15 Popular Brand Loyalty Programs](https://www.trueloyal.com/blog/15-popular-brands-loyalty-program) - [5 Best Loyalty Programs Across Industries](https://www.trueloyal.com/blog/best-5-loyalty-programs-across-industries) - [Starbucks Rewards Program Case Study](https://www.trueloyal.com/blog/loyalty-rewards-case-study-new-starbucks-rewards-program) - [Dunkin' Rewards Program Case Study](https://www.trueloyal.com/blog/dunkin-rewards-program-case-study) - [Chipotle Digital Loyalty](https://www.trueloyal.com/blog/chipotle-growing-through-digital) - [American Airlines Loyalty Evolution](https://www.trueloyal.com/blog/how-the-american-airlines-loyalty-program-has-evolved) - [Why Top Brands Are Revamping Loyalty](https://www.trueloyal.com/blog/american-airlines-to-starbucks-why-are-leading-brands-revamping-their-loyalty-programs) - [Accor Everyday Rewards Partnership](https://www.trueloyal.com/blog/accor-and-everyday-rewards-loyalty-programs-partnership) - [Apple UGC Campaign](https://www.trueloyal.com/blog/apple-user-generated-content-campaign) ## AI and Data in Loyalty - [Artificial Intelligence in Loyalty Programs](https://www.trueloyal.com/blog/artificial-intelligence-machine-learning-powered-loyalty-programs) - [Hyper-Personalization in Loyalty](https://www.trueloyal.com/blog/hyper-personalization-in-loyalty-programs) - [Machine Learning for Marketing](https://www.trueloyal.com/blog/7-ways-machine-learning-marketing-efficient) - [Loyalty as a Data Play](https://www.trueloyal.com/blog/loyalty-as-a-data-play-the-martech-matrix-with-jai-rawat-and-sean-simon) - [Deep Data Analytics in Loyalty](https://www.trueloyal.com/blog/an-ideal-loyalty-program-is-incomplete-without-deep-data-analytics) - [Advanced Analytics — KPIs](https://www.trueloyal.com/blog/advanced-analytics-setting-and-hitting-your-kpis) ## UGC and Brand Communities - [38 Mind-Blowing UGC Stats](https://www.trueloyal.com/blog/38-mind-blowing-stats-effectiveness-user-generated-content) - [3 Reasons UGC Delivers Better ROI](https://www.trueloyal.com/blog/3-reasons-ugc-delivers-better-roi) - [Brand Community Boosts SEO](https://www.trueloyal.com/blog/2-ways-a-brand-owned-community-can-boost-your-seo) - [Online Brand Community in Marketing Stack](https://www.trueloyal.com/blog/4-ways-online-brand-community-enhances-marketing-stack) - [Scientific Approach to UGC Psychology](https://www.trueloyal.com/blog/a-scientific-approach-to-the-psychology-of-user-generated-content) - [Step-by-Step Guide to UGC](https://www.trueloyal.com/blog/a-step-by-step-guide-to-user-generated-content) - [10 Community Building Ideas](https://www.trueloyal.com/blog/10-community-building-ideas-you-need-to-try) - [Veggies Made Great Community](https://www.trueloyal.com/blog/as-seen-loyalty360-consumer-community-grows-veggies-made-great-brand) ## Strategy & ROI - [Best Loyalty Program Software Providers](https://www.trueloyal.com/blog/best-loyalty-program-software-providers) - [Avoid Loyalty Program Mistakes](https://www.trueloyal.com/blog/avoid-loyalty-program-mistakes) - [Boost Loyalty With a Robust Platform](https://www.trueloyal.com/blog/boost-customer-loyalty-with-a-robust-loyalty-platform) - [5 Strategies to Minimize Rewards Liability](https://www.trueloyal.com/blog/5-strategies-to-minimize-liability-from-rewards-programs) - [Bankruptcy to 11.05X ROI via Social Commerce](https://www.trueloyal.com/blog/bankruptcy-11-05x-roi-social-commerce-can-turn-around-retailers-business-altogether) ## Pricing - [Pricing](https://www.trueloyal.com/pricing): Custom annual pricing tailored to program goals, scale, and integrations. Rewards, UGC, gamification, and 30+ integrations included ## About - [About TrueLoyal](https://www.trueloyal.com/about-us) - [Partners](https://www.trueloyal.com/partners) - [Contact](https://www.trueloyal.com/contact) - [Help Center](https://help.trueloyal.com) ## Get Started - [Schedule a Demo](https://www.trueloyal.com/calendly-demo) ## Optional - [Blog](https://www.trueloyal.com/blog) - [Privacy Policy](https://www.trueloyal.com/privacy-policy) - [Terms and Conditions](https://www.trueloyal.com/terms-and-conditions) - [Data Processing Agreement (DPA)](https://www.trueloyal.com/dpa)