Word of mouth is the most powerful factor when it comes to consumers’ relationships with brands. Marketers can spend millions of dollars on advertising campaigns, yet often what makes up a customer’s mind is a free word-of-mouth recommendation from a trusted source. The following infographic shares few convincing stats on how word-of-mouth is important for any business and the remarkable results achieved by businesses on implementing a referral marketing program before and after a customer makes a purchase from the eCommerce site.