As a marketer, customer retention should always be an important aspect of your marketing strategy. Studies reveal that it costs up to 7x more to acquire a new customer vs. retaining an existing customer; which is why investing in a loyalty program is of paramount importance! A comprehensive tier-based loyalty program can aid in generating more sales and help achieve the desired targets you have set for your brand.

This infographic reveals the importance of a tier-based loyalty program, key benefits and top brands who have embedded a tiered loyalty program.