TrueLoyal

Zinrelo & TINT are now TrueLoyal.

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Jelly belly case study
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
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Brand Ambassadors

Authentic Brand Ambassador Platform To Maximize Reach & Engagement

Collect, monitor, respond, repurpose, and display the most engaging content from your favorite creators & influencers – and streamline collaboration with TrueLoyal .

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The World's Best Consumer Brands Build Lasting Loyalty With TrueLoyal

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54% of marketers agree influencer content converts higher than brand-generated content.

The Platform to Collect, Moderate and Re-Share Creator & Influencer Content

TrueLoyal combines content from your favorite creators, influencers, and customers in one spot, so everything is one click away.

Brand Ambassadors | Influencer platform

Transform How You Work with Creators & Influencers

Streamline and build relationships with authentic influencers, unlock new opportunities for growth, reach new audiences, and develop deeper connections with your target customers. 

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Streamline Collaboration

Send briefs and collect content from your favorite creators and influencers to build trust with potential buyers.

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Scale Engaging Content

Deliver the right content at the right time by smart tagging visual content, product recommendations, and more.

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Analyze performance

Track and boost ROI across every step of the buyers' journey with advanced insights, analytics, and reporting.

Leveraging the Power of Influencers

75% of consumers are more likely to buy something based on a social media reference. For brands, this makes tapping into social references crucial. But sourcing those references can be tricky. That’s where TrueLoyal comes in.

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Save time and streamline your team’s workflow with these powerful features…

Find Influencers that already tout your brand

Using our analytics, easily find influencers who have a strong affinity for your brand. You’ll find them in the Outspoken or Influential Contributors section of analytics which shows users with significant followers or posts about your brand.

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Brand Ambassadors | Influencer platform

Engage Influencers to Build Collaboration

Build exclusive landing pages for influencers to submit their high-quality content that’s not public on social channels. This personalized experience lets you engage directly with influencers to source content for use in all your campaigns.

Rights Included

When you work directly with influencers, rights to content are automatically included. Using personalized experience pages, set your terms of service so that rights to content is granted when influencers upload new content.

Add Social Proof to Your Product Pages

Push the influence of UGC beyond social. 93% of consumers find UGC helpful when making a purchase decision. Now that you’ve acquired high-quality influencer content, add social proof to your web pages with product galleries.

Add Social Proof to Your Product Pages

Integrate with Your Favorite Platforms

Connect your marketing software in a few easy steps.

TrueLoyal intergrations, including Salesforce, Adobe, Facebook, Big Commerce, Hootsuite, Bynder, Hootsuite, Shopify, Hubspot, Wieden, Woo Commerce, Bazaarvoice, Dropbox, Slack, Zapier, MikMak

Frequently asked questions

Why TrueLoyal for Authentic Influencers? How does it work?

Creators & Influencers are essential to boosting trust and sales, especially online. In fact, 53.73% of marketers agree influencer content converts higher than brand content.

TrueLoyal combines content by creators, influencers, and customers in one spot, so everything is one click away.

Easily send influencers and creators your campaign briefs, terms and conditions, and ingest content from specific profiles or hashtags. You can then personalize and display this content across your website, product pages, email campaigns, and other marketing channels to boost trust and conversions along the buyer’s journey.

How does TrueLoyal help me manage relationships with Influencers?

At TrueLoyal, we believe that seamless collaboration and high-quality content are crucial for building trust and increasing conversions. That’s why we offer the following to help you manage relationships with Creators & Influencers.

  1. Send campaign briefs: When creating a campaign brief, it’s important to provide clear instructions on the campaign objectives, deliverables, and timeline. This helps ensure that the content created by creators and influencers aligns with the brand’s values and messaging.

    By sending campaign briefs through TrueLoyal, you can easily track progress, monitor feedback, and measure results – helping you make informed decisions about future collaborations. 

  2. Launch engaging experiences: Launch influencer campaigns, like contests and giveaways, that encourage your target audience to discover your brand.

    For example, you might work with an influencer to launch a unique contest or giveaway to generate brand awareness, engagement, and conversions. With TrueLoyal, you can easily launch engaging experiences like this, making it easier to reach more people and boost sales.

    Contact our team to learn more. 

How does your platform help me find Creators & Influencers?

At TrueLoyal, we use social content analytics to identify popular creators and influencers that align with your campaign goals and target audience. Our platform allows you to filter through different parameters such as audience demographics, engagement rates, and social media channels to find the right creators for your campaign.

Additionally, our team of strategists can provide personalized recommendations based on your specific needs and objectives. We understand that finding the right creators and influencers can be a daunting task, and that’s why we’re here to simplify the process and ensure your campaign’s success.

I already work with some influencers. Can I continue with TrueLoyal ?

Absolutely! At TrueLoyal, we understand the importance of nurturing existing relationships with influencers. Our platform can help you streamline collaboration and optimize your existing influencer relationships by providing you with tools to manage, track, and measure their performance.

By using TrueLoyal, you can ensure that you are maximizing the impact of your influencer marketing efforts, while also saving time and resources. Whether you want to discover new creators or work with your existing network, TrueLoyal is designed to support all your influencer marketing needs.

Can you help me prevent bots, fake, and low quality acounts?

Yes! At TrueLoyal, we take the issue of bots, fake, and low-quality accounts very seriously. Our platform uses advanced filtering and social content analytics to identify and exclude accounts that exhibit suspicious behavior or low engagement rates.

We also continuously monitor our network to ensure that the creators and influencers you work with are legitimate, high-quality accounts that can truly help drive your campaign’s success.

Our goal is to provide you with a safe and reliable platform to manage your creator and influencer marketing campaigns, and ensure that you get the most out of your investment.

Content Creators vs. influencers – which is best?

It depends on your campaign goals and target audience. Content creators are primarily focused on creating high-quality, engaging content that resonates with their audience. On the other hand, influencers have built a loyal following and can drive engagement and conversions through their recommendations and endorsements.

If your goal is to create high-quality, shareable content that showcases your brand in a positive light, then working with content creators is a great option. On the other hand, if your goal is to increase brand awareness, drive engagement, and conversions, then working with influencers may be a better fit.

However, it’s important to note that many content creators are also influencers, and vice versa. The key is to identify individuals who align with your brand values, have an engaged following, and can help you achieve your campaign goals. At TrueLoyal, we help you find the right mix of content creators and influencers that can maximize the impact of your marketing campaigns.

See Why Consumer Brands Choose TrueLoyal

Let’s talk about how we can help you design and implement a successful program.