TrueLoyal

Zinrelo & TINT are now TrueLoyal.

AI

Platform Flexibility

Personalized Engagement

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Industries

Design & Strategy

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Jelly belly case study
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
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Retail Loyalty Program

Creating Targeted Loyalty Strategies for Retail Success

Loyalty programs for retail are the need of the hour. With the fast-paced growth in technology, customer buying behavior has been changing. The easiest way to tackle retail loyalty challenges is by implementing a retail rewards program. But first, ‘What are loyalty programs for retail?’ In short, these are loyalty programs optimized to help companies overcome the challenges in the retail industry.

 

Retail

The World's Best Consumer Brands Build Lasting Loyalty With TrueLoyal

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Industry challenges

Retention challenges in the retail industry

Customer Experience

Retailers must continually adapt to shifting customer preferences and trends to stay relevant.

Omnichannel Experience

For multi-channel shopping, brands must offer a seamless experience across all platforms.

Data-Centric Approach

Retailers need robust solutions to manage and leverage large amounts of data.

Lack of Personalization

Retailers should offer promotions based on customer interests, past purchases, and buying behavior

Lack of Uniqueness

Global standardization has made offers appear similar. Providing unique experiences is crucial.

The TrueLoyal solution

Empowering retail brands with advanced loyalty solutions

Retail Loyalty Program Platform |

Tailored Loyalty Programs for Retail

Design loyalty programs that cater to the specific buying habits of retail customers, offering rewards for everyday purchases and seasonal products to encourage repeat visits.

Seamless Integrations

Integrate with POS systems and e-commerce platforms to enable real-time tracking of product sales and customer interactions, ensuring accurate and timely loyalty rewards.

Personalized Promotions

Analyze customer purchase data to deliver targeted promotions on frequently bought items, enhancing customer engagement and increasing average basket size.

Behavioral Analytics for Customer Insights

Leverage behavioral analytics to understand shopping patterns and preferences, allowing retail brands to offer timely, relevant rewards that resonate with loyal customers.

Key features that drive loyalty

With TrueLoyal’s loyalty platform, you can turn everyday transactions into lasting connections, fostering long-term loyalty and driving consistent growth.

Engagement Incentives

Earn points not just for purchases, but also for activities like leaving reviews or sharing on social media.

Personalized Product Recommendations

Provide tailored suggestions throughout the customer journey to enhance the shopping experience.

Cross-Selling Opportunities

Use dynamic bundling and offers that align with individual customer preferences.

Omni-Channel Integration

Allow customers to seamlessly earn and redeem rewards across all platforms.

Customized QR Codes

Incorporate unique QR codes on product packaging to boost engagement and customer retention.

Multi-Channel Communication

Stay connected with customers through email, SMS, and push notifications.

Fuel customer loyalty, accelerate growth

TrueLoyal empowers retail brands to deliver exceptional value by understanding and anticipating customer needs, driving increased repeat sales, higher revenue per customer, and greater profitability.

Increased customer retention

Personalized rewards and experiences boost retention, reduce churn, and lead to more frequent purchases.

Stronger brand affinity

Customizable rewards and exclusive benefits cultivate strong brand loyalty, turning customers into loyal advocates.

Actionable Customer Insights

Advanced analytics provide deep insights into customer behavior, enabling targeted marketing that drives revenue growth.

Improved Customer Experience

Tailored interactions and rewards enhance satisfaction, encouraging advocacy and increasing profitability.

Integration Benefits

Building a seamless retail loyalty experience

Create a cohesive customer experience through consistent communication, a reliable platform, and a scalable tech stack, all designed to foster long-term engagement and retention.

Maximize loyalty and business growth with TrueLoyal

Step 1

Strategy development

Implement a strategic launch plan. Effectively promote the program to boost enrollment and clearly communicate its value to customers.

Step 2

Customization and integration

Adapt TrueLoyal’s platform to match your brand identity. Ensure seamless integration with existing systems for a unified customer experience.

Step 3

Reward structure design

Develop incentives that resonate with retail customer behaviors, focusing on driving repeat sales and engagement.

Step 4

Launch and promotion

Implement a strategic launch plan. Effectively promote the program to boost enrollment and clearly communicate its value to customers.

Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal
77%
Increase in Customer Retention
22%
Increase in Customer Lifetime Value
57%
Increase in Repeat Revenue Per Member
132%
Net Promoter Score Improvement
Food & beverage

77% Increase in Customer Retention

“We achieved a 77% increase in customer retention. The results were amazing!”

Retail Loyalty Program Platform |
Bryan Pergakis
Digital Marketing | Jelly Belly
Beauty & Cosmetics

57% Increase in Repeat Revenue Per Member

“We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.”
Retail Loyalty Program Platform |
Annette Berg
Director of Customer Experience | Defenage
Retail Footwear

25% Increase in average order value

“The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%”

Retail Loyalty Program Platform |
Pia Shah
Marketing Analyst | Stride Rite
Automotive & Aftermarket

154% Increased repeat purchase revenue

“Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.”
Sandy-Oracle
Sandy Crespo-Mossi

Operations Manager | Oracle Lighting

Food & beverage

132% Net Promoter Score Improvement

“We have had our Taste Buds community for the past 2.5 years. We turn to them for anything and everything that you can think of. And we’ve found it so valuable. We constantly get messages from our Taste Buds about how much they love Sir Kensington’s. About how much they love being a part of the community. And so it really has been an important part of our growth strategy in activating and building this group of super fans.”
Amanda Triglia Marketing Manager Sir Kensington's
Amanda Triglia
Marketing Manager | Sir Kensington’s
Automotive & Aftermarket

85% Increased repeat purchase revenue

“We love TrueLoyal’s structured approach to create an optimized loyalty program. We were able to increase the number of repeat purchasers significantly which has helped us increase repeat purchase revenues by 85%.”
Alex German BLiss

Alex German

Marketing Manager | German-Bliss Equipment
Beauty & Cosmetics

+21% Purchase Conversions

“We are incredibly excited to see the immediate impact our community is having on our brand. The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches.”
Amy Calhoun Robb VP of Marketing | Hero Cosmetics
Amy Calhoun Robb
VP of Marketing | Hero Cosmetics

Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.
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Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.

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Frequently asked questions

How can a loyalty program benefit my retail brand?

Loyalty programs enhance customer retention, boost repeat sales, and provide valuable insights for targeted marketing efforts in the retail space.

Is TrueLoyal's platform scalable for large retail operations?

Yes, TrueLoyal's loyalty platform is built to scale with your retail business, accommodating growth and diverse loyalty program requirements.

Can I customize rewards based on product categories?

Absolutely, TrueLoyal enables you to create tailored rewards and incentives based on specific product lines or customer segments within your retail offerings.

How does TrueLoyal ensure data security and compliance in the retail industry?

TrueLoyal follows strict data security protocols and compliance standards to protect customer information, ensuring adherence to GDPR, CCPA, and other relevant regulations.

How can TrueLoyal's loyalty program help understand retail customer preferences?

TrueLoyal's advanced analytics provide actionable insights into customer behavior, helping you understand preferences and trends to refine your marketing strategies.

What types of rewards are most effective for retail customers?

Effective rewards include discounts on future purchases, exclusive access to new products, personalized offers, and incentives that resonate with consumer values, such as eco-friendly options.

See Why Consumer Brands Choose TrueLoyal

Let’s talk about how we can help you design and implement a successful program.