Grocery and Supermarket

Elevate Loyalty in the Grocery & Hypermarket Industry

The grocery and hypermarket industry is a bustling sector characterized by high customer turnover and fierce competition. TrueLoyal offers a comprehensive loyalty platform tailored specifically for grocery stores, helping you build deeper connections with your customers. Join the growing number of grocery retailers who trust TrueLoyal to transform their customer engagement strategies. Start creating lasting relationships with your shoppers today!

Industry challenges

Retention challenges faced by the grocery/hypermarket industry

Customers often switch between different grocery stores for better prices, convenience, or new products, making it hard to build long-term loyalty.

Grocery shoppers typically buy small amounts of items frequently, which can make it harder to boost sales and increase overall spending.

Perishable items like fruits, vegetables, and dairy products have a limited shelf life and need to be sold quickly to avoid waste.

Creating a positive and engaging in-store experience is essential but can be challenging, especially in busy grocery environments.

The TrueLoyal Solution

Maximize customer retention with tailored loyalty strategies

Using TrueLoyal's loyalty platform, grocery stores/hypermarkets can offer rewards and exclusive discounts to encourage customers to stick with your store rather than switch to competitors.

By offering rewards for larger purchases or multiple visits, the loyalty platform can encourage customers to buy more each time they shop.

With TrueLoyal's loyalty platform, brands can promote special deals or discounts on items approaching their expiration date, helping to move products faster and reduce waste.

Loyalty programs can drive engagement through special in-store events, exclusive offers, and rewards that make shopping more enjoyable and memorable for customers.

Features to keep your aisles busy

TrueLoyal’s loyalty platform helps you engage customers more effectively, ensuring they enjoy a personalized and satisfying journey every time they shop.

Tiered memberships

Offer exclusive benefits to different customer segments.

Gamification

Engage customers through fun and interactive challenges.

Multi-channel engagement

Connect with customers across in-store, online, and mobile channels.

Digital coupons and offers

Distribute digital coupons and offers to make redemption easy and efficient.

Family accounts

Allow customers to link family members’ accounts to accumulate points faster.

Personalized shopping recommendations

Use purchase history to offer personalized product recommendations.

Loyalty rewards that work.

TrueLoyal helps create a more engaging and rewarding shopping experience. It boosts customer satisfaction and builds lasting relationships, giving your business a competitive edge in the grocery and hypermarket industry.

Higher average basket size

Boost transaction values with targeted rewards and promotions.

Improved customer satisfaction and engagement

Personalize offers to enhance shopping experience and satisfaction.

Targeted personalization

Use analytics for precise, personalized promotions and rewards.

Competitive edge

Differentiate your store with a sophisticated loyalty program.

Improved sales

Drive more frequent visits and larger purchases by offering incentives.

Family-friendly rewards

Boost engagement by offering collective rewards and benefits for family members.

Design, deploy, and delight

Creating an effective loyalty program for grocery stores involves a few key steps. Here’s how you can design and launch a program that boosts customer loyalty and drives more frequent visits.

Step 1

Initial Consultation

Consult with our team to understand your grocery store’s unique needs and design a loyalty program that drives repeat shopping.

Step 2

Program Design

Develop a customized loyalty program featuring rewards that encourage bulk purchases and frequent visits, tailored to grocery shopping habits.

Step 3

Integration

Integrate the program with your store’s POS and online systems, ensuring smooth operation across all shopping channels for a unified experience.

Step 4

Launch and Support

Launch the program with expert support and training, focusing on grocery-specific strategies to enhance customer satisfaction and boost store loyalty.

Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal

77%

Increase in Customer Retention

22%

Increase in Customer Lifetime Value

57%

Increase in Repeat Revenue Per Member

132%

Net Promoter Score Improvement

Food & beverage

77% Increase in Customer Retention

“We achieved a 77% increase in customer retention. The results were amazing!”

Bryan Pergakis

Digital Marketing | Jelly Belly

Beauty & Cosmetics

57% Increase in Repeat Revenue Per Member

“We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.”

Annette Berg

Director of Customer Experience | Defenage

Retail Footwear

25% Increase in average order value

“The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%”

Pia Shah

Marketing Analyst | Stride Rite

Automotive & Aftermarket

154% Increased repeat purchase revenue

“Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.”

Sandy Crespo-Mossi

Operations Manager | Oracle Lighting

Food & beverage

132% Net Promoter Score Improvement

“We have had our Taste Buds community for the past 2.5 years. We turn to them for anything and everything that you can think of. And we’ve found it so valuable. We constantly get messages from our Taste Buds about how much they love Sir Kensington’s. About how much they love being a part of the community. And so it really has been an important part of our growth strategy in activating and building this group of super fans.”

Amanda Triglia

Marketing Manager | Sir Kensington’s

Automotive & Aftermarket

85% Increased repeat purchase revenue

“We love TrueLoyal’s structured approach to create an optimized loyalty program. We were able to increase the number of repeat purchasers significantly which has helped us increase repeat purchase revenues by 85%.”

Alex German

Marketing Manager | German-Bliss Equipment

Beauty & Cosmetics

+21% Purchase Conversions

“We are incredibly excited to see the immediate impact our community is having on our brand. The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches.”

Amy Calhoun Robb

VP of Marketing | Hero Cosmetics

Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.

See all integrations ->