CPG Loyalty Programs: Drive Repeat Purchases & Boost Customer Lifetime Value

CPG Loyalty Program

Delivering Customized Loyalty Solutions For CPG Brands

Drive customer loyalty and engagement in the competitive CPG industry with TrueLoyal’s innovative loyalty programs. The CPG industry operates in a highly competitive and dynamic market where brand loyalty is often fleeting. With customers constantly bombarded by new choices and promotions, CPG brands need loyalty programs to build and maintain better customer relationships.

The World's Best Consumer Brands Build Lasting Loyalty With TrueLoyal

Industry challenges

Retention challenges in the CPG industry

Intense Competition

Crowded market makes maintaining customer loyalty and standing out difficult.

Rapid Trend Shifts

Brands must constantly innovate and adapt to evolving customer demands to stay relevant.

DTC Disruption

Rise of direct-to-customer channels challenges traditional models and customer retention.

Price Sensitivity

Consumers frequently switch brands for better deals, impacting loyalty.

The TrueLoyal solution

Empowering CPG brands with cutting-edge loyalty features

Build a Loyalty Program

Create loyalty programs tailored to CPG buying habits, offering rewards for everyday essentials and seasonal products, boosting repeat purchases.

Analyze Purchase Data

Analyze purchase data to deliver personalized promotions on frequently bought items, driving higher engagement and increasing basket size.

Seamless Integration

Integrate with POS systems and e-commerce platforms, enabling real-time tracking of product sales and customer interactions for accurate loyalty rewards.

Data Analytics

Use behavioral analytics to understand purchase patterns and preferences, helping brands offer timely and relevant rewards to loyal customers.

Key features that drive loyalty

With TrueLoyal’s loyalty platform, you can transform transactional interactions into meaningful relationships, ensuring long term loyalty and sustained growth.

Incentives For Interactions

Reward points for purchases and engagement activities like reviews or social shares.

Product Recommendations

Utilize AI-driven algorithms to offer personalized recommendations during the customer journey.

Cross-Selling Opportunities

Implement dynamic product bundling or offers based on customer preferences.

Omni-Channel Integration

Enable customers to earn and redeem rewards seamlessly across all touchpoints.

Customized QR Codes

Add customized QR codes to product packaging, enhancing engagement and retention.

Multi-Touchpoint Communication

Engage customers through email, SMS, and push notifications.

Fuel customer loyalty, accelerate growth

TrueLoyal helps brands deliver exceptional value by understanding and anticipating customer needs, leading to increased repeat purchases and a community of loyal advocates

Increased Customer Retention

Personalized rewards and experiences boost retention and reduce churn.

Enhanced Brand Loyalty

Customizable rewards and exclusive benefits nurture strong brand loyalty.

Actionable Customer Insights

Advanced analytics provide insights into customer behavior for targeted marketing.

Improved customer experience

Personalized interactions and rewards enhance satisfaction and encourage advocacy.

Tailored loyalty solutions for CPG

Create a seamless customer experience with tailored strategies, personalized rewards, and a robust launch plan, ensuring long-term engagement and retention.

Step 1

Strategy Development

Define objectives, target audience, and outcomes. Customize strategies for the unique needs of the CPG industry.

Step 2

Customization and Integration

Tailor TrueLoyal's platform to fit brand identity. Integrate seamlessly with existing systems for a unified customer experience.

Step 3

Reward Structure Design

Create incentives aligned with CPG customer behaviors—design rewards to encourage repeat purchases and engagement.

Step 4

Launch and Promotion

Execute a strategic launch plan. Promote the program to increase enrollment and communicate its value proposition effectively.

Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal

77%

Increase in Customer Retention

22%

Increase in Customer Lifetime Value

57%

Increase in Repeat Revenue Per Member

132%

Net Promoter Score Improvement

Food & beverage

77% Increase in Customer Retention

“We achieved a 77% increase in customer retention. The results were amazing!”

Bryan Pergakis

Digital Marketing | Jelly Belly

Beauty & Cosmetics

57% Increase in Repeat Revenue Per Member

“We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.”

Annette Berg

Director of Customer Experience | Defenage

Retail Footwear

25% Increase in average order value

“The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%”

Pia Shah

Marketing Analyst | Stride Rite

Automotive & Aftermarket

154% Increased repeat purchase revenue

“Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.”

Sandy Crespo-Mossi

Operations Manager | Oracle Lighting