Homewares & Decor Loyalty Program

Rewarding Home Improvement Customers Across Every Project

Integrate your online, in-store, and mobile shopping experience with TrueLoyal’s unified and scalable platform, seamlessly connecting rewards to boost retention and turn DIYers and professional contractors into lifelong customers. Leverage intelligent personalization through project-based incentives, fostering brand advocacy and increasing engagement with your home improvement loyalty program.

The World's Best Consumer Brands Build Lasting Loyalty With TrueLoyal

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Discover how TrueLoyal can help you increase repeat purchase and engagement, drive retention, and turn your best customers into brand advocates.

Trusted by leading consumer brands

Anabel Peralta

Marketing Manager | German-Bliss Equipment

The structure which TrueLoyal proposed was backed by sound data analysis. I was amazed to see the insights we got. Our customers are now engaged better with our brand. I am more than satisfied with the program.

Anthony Scott

Director of Digital Operations | Atrantil

The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X.

Bill Lindsay

Director of Digital Operations | Atrantil

TrueLoyal's structured approach to create engagement with our customers was fantastic. The results we have witnessed in just 3 months is astounding. I am excited to see how TrueLoyal can further improve our business growth.

Alex German

Marketing Manager | German-Bliss Equipment

We love TrueLoyal's structured approach to create an optimized loyalty program. We were able to increase the number of repeat purchasers significantly which has helped us increase repeat purchase revenues by 85%.

Industry challenges

Key loyalty challenges in the Homewares & Decor industry

Infrequent, High-Value Purchases

Brands must maintain engagement and top-of-mind recall between large, project-based purchases like kitchen remodels or deck builds.

Seamless Multi-Channel Experience

A unified experience is crucial, from in-store purchases and online Browse for inspiration to engaging with a loyalty app for exclusive offers.

Serving Diverse Segments

Catering to the distinct needs of both DIY homeowners and professional contractors within a single loyalty program is a significant challenge.

Importance of UGC

Customer project photos and product reviews heavily influence purchases, making user-generated content (UGC) key for building trust and driving sales.

Standing Out Beyond Price

Differentiation through exclusive access, personalized project advice, and engaging rewards is critical in a competitive market.

The TrueLoyal Solution

Transforming loyalty for home improvement brands

Even within the same industry, two companies can have very different needs. A big-box retailer catering to both DIY and pro customers requires a different strategy than a specialty decor brand. TrueLoyal understands that a one-size-fits-all approach doesn’t work. That’s why we don’t offer a cookie-cutter ‘home improvement program strategy’. Instead, we partner with you to create the perfect program tailored to your unique brand, customer segments, and growth objectives.

Create a Custom-Fit Program for Your Brand

We design a loyalty strategy that aligns perfectly with your business model. Whether you focus on high-volume contractors or inspire weekend DIY warriors, we build a program that rewards the specific habits of your customers, increasing repeat business and project value.

Drive Engagement with Personalized Promotions

Using your unique program structure, we analyze customer data to deliver exclusive discounts and targeted offers on project-specific items, increasing engagement and the overall value of each customer.

Enable Seamless Omnichannel Integration

Our platform integrates your systems, while our receipt scanning technology allows customers to upload receipts for rewards. This simple action bridges the physical-digital gap, giving you a complete 360-degree view of your customer's true buying behavior.

Leverage Behavioral Analytics for Deeper Insights

Our AI-powered basket analysis tracks shopping patterns within your customer base. This allows our platform to accurately predict future needs and long-term customer value, enabling you to deliver proactive offers that maximize retention and spend.

Powerful loyalty features for lasting customer retention

With TrueLoyal’s platform, home improvement brands can turn every interaction into a meaningful relationship using powerful features designed for engagement and growth. TrueLoyal is often considered the best customer loyalty platform for home improvement.

Intelligent Personalization

Use AI/ML for predictive recommendations based on project history and browsing behavior, delivering adaptive loyalty journeys for home improvement customers.

Actionable Insights

Utilize AI-powered data analytics to understand customer behavior across touchpoints and optimize loyalty strategies for maximum impact.

Gamified Engagement

Boost retention by gamifying project completions, product reviews, photo uploads, and social interactions with sweepstakes and achievement badges.

Community & UGC

Drive advocacy by rewarding user-generated content (reviews, "before & after" photos), referrals, and social shares via community features.

Unified & Scalable Platform

Deliver seamless omnichannel experiences by integrating online, in-store (receipt scanning), and mobile interactions on a scalable platform.

Flexible Reward Options

Incorporate exclusive tiered benefits (e.g., Premier/Pro tiers), birthday bonuses, early access to new products, and partner discounts to cater to diverse motivations.

Gain a Competitive Edge with Loyalty

TrueLoyal empowers home improvement brands to deliver exceptional value by understanding and anticipating customer needs, driving repeat purchases, and building a loyal customer base of both DIYers and pros.

Increase Retention with Personalization & Gamification

Encourage more frequent shopping and significantly reduce customer churn by using Intelligent Personalization to offer relevant rewards and gamified engagement between major projects.

Enhance Brand Loyalty via Community & UGC

Utilize gamified community features that actively reward advocacy, UGC, referrals, and social interactions, turning happy customers into vocal brand advocates.

Improve Customer Experience with a Unified Platform

Provide seamless reward earning and redemption across all channels, powered by a reliable, unified & scalable platform that grows alongside your brand.

Optimize Strategy with Actionable Insights

Leverage actionable insights from our AI-powered analytics on project trends, segment behavior, and campaign performance.

Creating a Seamless Home Improvement Loyalty Program

Create a seamless customer experience with tailored strategies, personalized rewards, and a structured implementation plan for sustained engagement and loyalty.

Step 1

Strategy Development & Strategic Partnership

Define clear objectives aligned with home improvement industry trends. Benefit from our expert guidance as your Strategic Partner, helping you effectively create your unique loyalty program structure.

Step 2

Customization and Integration for a Unified Experience

Integrate seamlessly with your existing tech stack (eCommerce, POS, ESPs, Apps) ensuring a unified & scalable foundation.

Step 3

Reward-Structure Design using Personalization & Gamification

Utilize Intelligent Personalization and Gamified Engagement principles to design tiered structures and targeted offers that encourage repeat purchases and deeper engagement.

Step 4

Launch and Promotion Support

Effectively promote your new or revamped loyalty program across digital and in-store channels to maximize awareness and customer participation from day one with TrueLoyal's support.

Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal

77%

Increase in Customer Retention

22%

Increase in Customer Lifetime Value

57%

Increase in Repeat Revenue Per Member

132%

Net Promoter Score Improvement

Food & beverage

77% Increase in Customer Retention

“We achieved a 77% increase in customer retention. The results were amazing!”

Bryan Pergakis

Digital Marketing | Jelly Belly

Beauty & Cosmetics

57% Increase in Repeat Revenue Per Member

“We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.”

Annette Berg

Director of Customer Experience | Defenage

Retail Footwear

25% Increase in average order value

“The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%”

Pia Shah

Marketing Analyst | Stride Rite

Automotive & Aftermarket

154% Increased repeat purchase revenue

“Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.”

Sandy Crespo-Mossi

Operations Manager | Oracle Lighting