TrueLoyal

Zinrelo & TINT are now TrueLoyal.

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AI

Platform Flexibility

Personalized Engagement

Integrations

Industries

Design & Strategy

Services

Program Types

Jelly belly case study
Food & Beverages
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
TrueLoyal
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
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Beauty & Cosmetics Loyalty Program

Rewarding Beauty & Cosmetics Customers Across Every Channel

Integrate your online, in-store, and mobile shopping experience with TrueLoyal’s unified and scalable platform, seamlessly connecting rewards to boost retention and drive referrals. Leverage intelligent personalization through point-based incentives, fostering brand advocacy and increasing customer engagement within your beauty and cosmetics loyalty program.

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Beauty & Cosmetics Loyalty Program

The World's Best Consumer Brands Build Lasting Loyalty With TrueLoyal

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Industry challenges

Addressing the biggest hurdles to long-term loyalty

Adapting to trends

Brands must constantly evolve with customer preferences and innovations to maintain loyalty.

Seamless multi-channel experience

A unified shopping experience across online and physical channels is crucial for brand loyalty.

Data for personalization

Leveraging AI to turn vast customer data into personalized promotions and recommendations is essential.

Importance of UGC

Customer reviews and social engagement heavily influence purchases, making UGC key for loyalty and sales.

Standing out

Differentiation through gamified engagement and exclusive rewards is critical in a competitive market.

The TrueLoyal solution

Transforming loyalty for beauty & cosmetics brands

Beauty & Cosmetics Loyalty Program- Solution

Tailor loyalty programs to beauty consumer habits

Reward customers for purchasing best-selling beauty products, seasonal collections, and skincare essentials to increase repeat purchases and brand loyalty.

Drive engagement with personalized promotions

Analyze customer data to deliver exclusive discounts and targeted offers on frequently bought beauty and personal care products, increasing engagement and overall spend.

Enable seamless omnichannel integration

Connect with POS systems, eCommerce platforms, and online beauty stores for real-time tracking of sales and customer interactions, ensuring accurate reward distribution.

Leverage behavioral analytics for deeper insights

Use AI-powered analytics to track shopping patterns and customer preferences, allowing beauty brands to offer timely, relevant rewards that enhance retention.

Features that drive loyalty

With TrueLoyal’s loyalty programs, beauty and cosmetics brands can turn every interaction into a meaningful relationship using powerful features designed for engagement and growth. TrueLoyal is often considered the best customer loyalty platform for beauty.

Intelligent personalization

Use AI/ML for predictive recommendations based on purchase history and preferences, delivering adaptive loyalty journeys for beauty consumers.

Actionable insights

Utilize AI-powered data analytics to understand customer behavior across touchpoints and optimize loyalty strategies for maximum impact.

Gamified engagement

Boost retention by gamifying purchases, profile completions, reviews, referrals, and social interactions within beauty loyalty schemes.

Community & UGC

Drive advocacy by rewarding user-generated content (reviews, photos, tutorials), referrals, and social shares via community features.

Unified & scalable platform

Deliver seamless omnichannel experiences by integrating online, in-store (receipt scanning), and mobile interactions on a scalable platform.

Flexible reward options

Incorporate exclusive early access, tiered benefits, birthday bonuses, and product samples beyond points to cater to diverse motivations.

Gain a competitive edge with loyalty

TrueLoyal empowers beauty and cosmetics brands to deliver exceptional value by understanding and anticipating customer needs, driving repeat purchases, and building a loyal customer base.

Increase retention with personalization & gamification

Encourage more frequent shopping and significantly reduce customer churn by using Intelligent Personalization to offer relevant rewards and gamified engagement.

Enhance brand loyalty via community & UGC

Strengthen emotional connection and brand loyalty in the cosmetic industry. Utilize gamified community features that actively reward advocacy, UGC, referrals, and social interactions, turning satisfied customers into vocal advocates.

Improve customer experience with a unified platform

Boost satisfaction across the entire customer journey. Provide seamless reward earning and redemption across all channels, powered by a reliable, unified & scalable platform that grows alongside your brand.

Optimize strategy with actionable insights

Make smarter, data-driven decisions. Leverage actionable insights from our AI-powered analytics on purchase trends, segment behavior, and campaign performance.

Benefits - Beauty & Cosmetics Loyalty Program

Creating a seamless Beauty & Cosmetics loyalty program

Create a seamless customer experience with tailored strategies, personalized rewards, and a structured implementation plan for sustained engagement and loyalty.

Maximize loyalty and business growth with TrueLoyal

Step 1

Strategy development & strategic partnership

Define clear objectives aligned with beauty industry trends. Benefit from our expert guidance as your Strategic Partner, helping you effectively leverage AI, data, gamification, and community marketing for your unique loyalty program beauty brand.

Step 2

Customization and integration for a unified experience

Tailor TrueLoyal's platform appearance and rules to perfectly reflect your brand identity. Integrate seamlessly with your existing tech stack (eCommerce, POS, ESPs, Apps) ensuring a unified & scalable foundation.

Step 3

Reward-Structure design using personalization & gamification

Develop compelling, beauty-specific incentives. Utilize Intelligent Personalization and Gamified Engagement principles to design tiered structures and targeted offers that encourage repeat purchases, referrals, and deeper engagement. Design the best beauty loyalty programs.

Step 4

Launch and promotion support

Execute a strong, multi-channel launch strategy with TrueLoyal’s support. Effectively promote your new or revamped loyalty program cosmetics across digital and in-store channels to maximize awareness and customer participation from day one.

Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal
77%
Increase in Customer Retention
22%
Increase in Customer Lifetime Value
57%
Increase in Repeat Revenue Per Member
132%
Net Promoter Score Improvement
Beauty & Cosmetics

57% Increase in Repeat Revenue Per Member

“Life nutrition has been loved by its customers over the years. TrueLoyal has helped us transform that love into the growing revenue and now we are aiming to grow bigger with this loyalty program.”

Beauty and Cosmetics |
Annette Berg
Director of Customer Experience | Defenage
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Beauty & Cosmetics

46% Increase in Repeat purchase revenue

“TrueLoyal identified potential areas to boost the revenues and suggested strategies to achieve it. I loved their methodical approach to achieve our business objectives.”
Natalie Novak-Bauss (1)
Natalie novak-bauss
Owner | KPS Essentials
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Beauty & Cosmetics

84% Increased Repeat purchase revenue

“We witnessed an impressive 84% lift in our revenues in just three months. This is amazing!” commented Somer Bromwell, Senior Digital Marketing Manager at Essence Cosmetics. “We are delighted to see the immense value delivered by TrueLoyal in such a short time frame!”
Beauty and Cosmetics |
Somer Bromwell
Senior Digital Marketing Manager | Essence Cosmetics
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Beauty & Cosmetics

2.32X Increase in revenue in a year

“We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.”
Beauty and Cosmetics |
Fabricio Sant’Anna
Marketing Manager | Nature’s Fusions
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Beauty & Cosmetics

48% Increase in revenue in a year

“We have seen a 48% increase in revenue compared to last year and this is directly attributable to the TrueLoyal reward platform. This is phenomenal!”
Raphael-Faccarello
Raphael Faccarello
E-Commerce Manager | Yonka Paris
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Beauty & Cosmetics

+21% Purchase Conversions

“We are incredibly excited to see the immediate impact our community is having on our brand. The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches.”
Amy Calhoun Robb VP of Marketing | Hero Cosmetics
Amy Calhoun Robb
VP of Marketing | Hero Cosmetics
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Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.
See all integrations ->
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Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.

See All Integrations ->

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Frequently asked questions

How can a loyalty program benefit my beauty and cosmetics brand?

It increases repeat purchases, builds strong customer relationships, and boosts revenue by rewarding purchases, referrals, and engagement with beauty and skincare products.

Is TrueLoyal's platform scalable for large beauty and cosmetics brands?

Yes, TrueLoyal supports beauty and cosmetics retailers, skincare brands, and online beauty stores with seamless integration across eCommerce platforms and POS systems.

Can I customize rewards based on different beauty product categories?

Absolutely. TrueLoyal enables targeted rewards for skincare, makeup, haircare, and fragrance purchases, offering personalized incentives that match customer preferences.

How does TrueLoyal ensure data security and compliance in the beauty and cosmetics industry?

TrueLoyal follows strict security protocols, including encryption, GDPR, and CCPA compliance, ensuring full protection of customer and transaction data.

How can TrueLoyal's loyalty program help understand beauty customer preferences?

AI-powered analytics track skincare and cosmetics purchasing patterns, helping brands create targeted promotions, recommend products, and improve retention.

What types of rewards are most effective for beauty and cosmetics customers?

Tiered discounts, exclusive early access to new product launches, free samples, and personalized beauty rewards drive higher engagement and loyalty.

See Why Consumer Brands Choose TrueLoyal

Let’s talk about how we can help you design and implement a successful program.

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