TrueLoyal

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Platform Flexibility

Personalized Engagement

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Industries

Design & Strategy

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Jelly belly case study
Food & Beverages
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
TrueLoyal
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
Learn More

Automotive & Aftermarket Loyalty Program

AI-Powered Loyalty Solutions to Drive Repeat Purchases for Auto Parts Buyers

TrueLoyal’s automotive & aftermarket loyalty programs help navigate MAP policies, clear overstocked inventory and drive repeat business with personalized rewards. Engage DIYers and service customers with tiered perks, exclusive discounts, and referral incentives—boosting engagement while keeping your brand top of mind.

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Automotive & Aftermarket |

The World's Best Consumer Brands Build Lasting Loyalty With TrueLoyal

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Industry challenges

Addressing the biggest hurdles to long-term loyalty

Map policy compliance

Keeping prices consistent across all sales channels is tough, hurting brand image and partner trust when ignored.

Overstocked inventory

Too many parts and unpredictable demand lead to wasted capital and forced discounts on unsold stock.

Poor customer engagement

Customers often don't return after a purchase because there's no follow-up with relevant offers or content.

Low repeat purchase rates

Infrequent, high-value sales mean customers rarely come back without loyalty programs or incentives.

Lack of personalization

Generic messages don't connect with diverse customers, missing chances to build loyalty and increase lifetime value.

The TrueLoyal solution

Driving loyalty and repeat purchases in the automotive and aftermarket industry

Automotive & Aftermarket |

MAP Policy Compliance

TrueLoyal helps maintain MAP pricing by offering loyalty rewards like bonus points or early access instead of discounts, preserving brand value.

Overstocked inventory

TrueLoyal moves slow-moving stock with bonus points on specific items and uses AI to suggest bundled deals for higher attach rates.

Poor engagement in brand activities

TrueLoyal boosts customer engagement with gamified activities turning customers into brand advocates.

Lack of personalization

TrueLoyal uses AI-driven personalization based on vehicle type, seasons, geography, purchase history etc. ensuring customers receive relevant, repeat-purchase-driving promotions.

No community marketing platform

TrueLoyal builds brand community through referral rewards, gamified leaderboards, and social engagement incentives, fostering a loyal and active customer base.

Key features that drive loyalty

With TrueLoyal’s loyalty programs, auto parts suppliers, and distributors can increase customer retention and drive repeat purchases.

Integrated omnichannel experience

Ensure customers earn and redeem loyalty points seamlessly across online stores, marketplaces, and in-store purchases—delivering a consistent and connected brand experience everywhere.

Zero & first-party data acquisition

Capture valuable customer data through profile completion, car model info, purchase behavior, and engagement—fueling future loyalty strategies without relying on third-party data.

Hyper-personalization at scale

Leverage vehicle data and user behavior to send tailored rewards, product suggestions, and offers—driving higher relevance, stronger loyalty, and more frequent purchases.

Fuel customer loyalty, accelerate growth

TrueLoyal helps aftermarket suppliers, and distributors increase customer retention, drive repeat sales, and strengthen brand loyalty in a competitive market.

Increased customer retention

Personalized rewards for product purchases, service visits, and maintenance, boost retention and reduce churn, ensuring customers return for future needs.

Stronger brand affinity

Exclusive discounts and tiered rewards keep buyers loyal to your auto parts brand over competitors.

Increased customer lifetime value

Engaged customers spend more on upgrades, replacements, and complementary auto parts systems.

Better sales predictability

Data-driven insights help anticipate demand for fast-moving and slow-moving auto parts.

Benefits - Automotive Aftermarket and Autoparts loyalty program

Creating a seamless automotive and aftermarket loyalty program

Create a seamless customer experience with tailored strategies and a structured implementation plan for sustained engagement and loyalty.

Maximize loyalty and business growth with TrueLoyal

Step 1

Strategy development

Define loyalty goals, identify key buyers like auto parts distributors & wholesalers, and tailor strategies to boost repeat purchases in the auto parts aftermarket.

Step 2

Customization and integration

Align TrueLoyal's platform with your brand identity and integrate seamlessly with automotive eCommerce businesses, ERP, and POS systems for a unified experience.

Step 3

Reward structure design

Create incentives that drive frequent purchases of aftermarket parts, accessories, and bulk orders while encouraging referrals and long-term loyalty.

Step 4

Launch and promotion

Execute a strong launch strategy, promote the program across online auto parts stores and direct sales channels, and maximize customer participation.

Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal
77%
Increase in Customer Retention
22%
Increase in Customer Lifetime Value
57%
Increase in Repeat Revenue Per Member
132%
Net Promoter Score Improvement
Automotive & Aftermarket

21% Increase repeat purchase revenue in 3 months

“TrueLoyal’s structured approach to create engagement with our customers was fantastic. The results we have witnessed in just 3 months is astounding. I am excited to see how TrueLoyal can further improve our business growth.”
Automotive & Aftermarket |
Bill Lindsay
President | Stage 3 Motorsports
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Automotive & Aftermarket

154% Increased repeat purchase revenue

“Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.”
Sandy-Oracle
Sandy Crespo-Mossi

Operations Manager | Oracle Lighting

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Automotive & Aftermarket

85% Increased repeat purchase revenue

“We love TrueLoyal’s structured approach to create an optimized loyalty program. We were able to increase the number of repeat purchasers significantly which has helped us increase repeat purchase revenues by 85%.”

Alex German BLiss

Alex German

Marketing Manager | German-Bliss Equipment
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Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.
See all integrations ->
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Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Easily connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.

See All Integrations ->

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Frequently asked questions

How can a loyalty program benefit my auto parts aftermarket brand?

It boosts repeat purchases, strengthens loyalty, and increases revenue by rewarding bulk orders, referrals, and frequent purchases of aftermarket auto parts and accessories.

Is TrueLoyal's platform scalable for large auto parts aftermarket operations?

Yes, TrueLoyal supports auto parts suppliers and exporters, handling high transaction volumes with seamless integration across eCommerce, ERP, and POS systems.

Can I customize rewards based on vehicle types or customer profiles?

Absolutely. TrueLoyal enables targeted rewards based on purchase history, aftermarket components, or customer segments, helping businesses personalize engagement and incentives.

How does TrueLoyal ensure data security and compliance in the auto parts aftermarket?

TrueLoyal follows security best practices, including encryption, GDPR, and CCPA compliance, ensuring customer and transaction data is fully protected.

How can TrueLoyal's loyalty program help understand customer preferences in the auto parts aftermarket?

AI-powered analytics track purchasing trends, helping businesses optimize promotions, suggest relevant aftermarket parts, and improve retention strategies.

What types of rewards are most effective for auto parts aftermarket customers?

Tiered discounts, bulk order incentives, free shipping, and loyalty-based pricing drive maximum engagement for auto parts suppliers and distributors.

See Why Consumer Brands Choose TrueLoyal

Let’s talk about how we can help you design and implement a successful program.

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