Beauty & Cosmetics
Yon-Ka Paris
Increasing revenue by Yon-Ka Paris increased revenue by 48% with a structured loyalty program, strengthening customer retention, increasing purchase frequency, and rewarding repeat shoppers with personalized incentives.
About Yon-Ka Paris
Yon-Ka Paris was established in 1954, a French skin care brand, pioneer and leader in aromatherapy. Yon-Ka Paris sells in the Business-to-Consumer (B2C) segment by targeting beauty needs of individual consumer. It also operates in the Business-to-Business (B2B) segment by selling to salons and spas.
Yon-Ka offers skin care for face, body and sun, for men and women, imagined and developed by a family driven by a passion for botanicals. They can be found in more than 50 countries, present in more than 5,000 of the most exclusive spas and resorts, collaborating with dermatologists and plastic surgeons.
Key Results
57%
Increase in customer retention
48%
Increase in business revenue
2.26x
Increase in sales with double points promotion
Objectives and challenges
- Improve customer retention
- Increase the sales during slow months
The solution: A rewards program
With the objective to establish a stronger connection with customers & maximizing revenue by improving customer retention, Yon-Ka Paris implemented an attractive rewards program using TrueLoyal's modern-day loyalty rewards platform.
- 360 Degree engagement with rewards program
- Bonus point promotions during slow season
- Tier-based rewards program to engage customers
We have seen a 48% increase in revenue compared to last year and this is directly attributable to the TrueLoyal reward program. This is phenomenal!
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