Wilcon Depot Seamlessly Digitizes Loyalty with TrueLoyal

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About Wilcon Depot

Wilcon Depot, the Philippines’ leading home improvement and construction supplies retailer, carries the most extensive product selection of trusted local and international brands with high-grade features and superior quality ranging from Tiles, Sanitarywares, Plumbing, Furniture, Home Interior, Building Materials, Hardware, Electrical, Appliances and other DIY items.

Challenge: A Legacy System Ready for Change

Wilcon Depot’s previous loyalty program was heavily reliant on physical cards and in-person processes, creating challenges in scalability, onboarding, and customer convenience. As the brand expanded its reach and membership base—including exclusive partnerships with professional organizations like the United Architects of the Philippines (UAP)—it became clear that a modern, flexible, and digital loyalty infrastructure was needed.

Solution: Mobile-First Loyalty Transformation with TrueLoyal

TrueLoyal provided a robust loyalty engine that powered the launch of the MyWilcon App, replacing physical cards with a fully digital experience. This shift enabled Wilcon Depot to offer a more personalized, seamless, and efficient rewards system—while simultaneously addressing new business needs like exclusive segment onboarding and sustainable operations.

What used to take days or weeks to process manually now happens digitally in minutes through the app. The flexibility of TrueLoyal's platform helped us reward high-value customers and professionals with meaningful, personalized benefits.