Stripes Captures 2,000+ Comments in Discussion Forum

Beauty & Health

How Stripes captured 2,000+ comments in their discussion forum

Keep scrolling to see how Stripes Achieved these impressive results

8,700+

Community Members

6,200+

Pieces of User-Generated Content

6.6M

Consumer-Generated Impressions

+29%

Lift in Net Promoter Score

2955

Comments in Community Discussion Forum

Stripes, a fast-growing holistic menopause solutions brand founded by actress Naomi Watts, aims to empower women to embrace midlife and to take away the stigma, shame, and anxiety of experiencing menopause.

To fuel awareness, trial, and advocacy for the brand’s launch and beyond, Stripes created the Hot Spot community as a dedicated space for consumers to connect with the brand and find support in navigating their midlife journey.

A Key Asset to Launch the Stripes Brand and Product Portfolio With Authentic Social Proof

The Hot Spot is a critical channel to support the launch of the Stripes brand and product portfolio of 12+ products by inspiring influential brand advocacy, authentic social proof, and honest product reviews that drive velocity on ecommerce channels.

A Place to Promote Meaningful Brand Conversations

The Hot Spot is a dedicated brand destination to elevate awareness of Stripe’s benefits and be a channel for meaningful conversations around midlife and storytelling among consumers.

Building a Powerful and Actionable Owned Data Engine

As an always-on channel to connect with consumers, Stripes can easily capture key insights about consumers’ behavior, needs, and interests to build a powerful and actionable owned data engine to fuel data-driven personalized engagement and community connection.

Ad Age

Naomi [Watts] wanted to disrupt the market. She thought about creating a brand where women would feel confident to talk about menopause. She wanted to create and empower the community to talk about this. And that's what she did. She co-created Stripes from the beginning and the brand is doing really well today.