Sir Kensington's Reclaimed Consumer Relationships

Food & Beverage

How Sir Kensington’s reclaimed consumer relationships

Keep scrolling to see how Sir Kensington’s delivered these results

34,000+

Community Members

132%

Net Promoter Score

91%

Positive Brand Opinion

35,000+

Pieces of UGC Created

51,000+

Survey Responses

Sir Kensington’s is a leading provider of premium condiments with an integral offering across retail, ecommerce and foodservice in the U.S.

The Sir Kensington’s marketing team wanted to strengthen relationships with consumers, foster co-creation, and understand what resonates with their audience.

Why Rent When You Can Own?

Sir Kensington’s is building genuine brand loyalty through a channel that is owned and cultivated by the brand. With no social media gatekeepers, the brand has a long-term, always-on channel to foster trust, emotional connectivity, and consumer-centric authenticity.

Creating Direct Access to Consumers for Co-Creation

With an owned community channel, co-creation with fans builds a feedback loop that ensures Sir Kensington’s is offering eaters what they love most about the brand, as well as fostering passionate participation and a true two-way relationship.

The Always-On Resource to Build a Better Brand

Sir Kensington’s taps into zero-party data insights to better understand what resonates most with loyalists and fans, informing brand communications and future innovations.

Amanda Triglia

Marketing Manager, Sir Kensington's

We have had our Taste Buds community for the past 2.5 years. We turn to them for anything and everything that you can think of. And we've found it so valuable. We constantly get messages from our Taste Buds about how much they love Sir Kensington's. About how much they love being a part of the community. And so it really has been an important part of our growth strategy in activating and building this group of super fans.