Sambucol Consumer Relationship Case Study

Dietary Supplement

Keep scrolling to see how Sambucol drove these results with their brand community

+46%

Increase in brand loyalty

19,000+%

Pieces of User-Generated Content

10MM%

Community Generated Impressions

5,400++

Survey Responses Collected

76%+

Net Promoter Score

The Original Black Elderberry supplement trusted by millions for decades. Sambucol provides strong immune support to help families stay healthy.

Immune support supplement brand, Sambucol, aimed to boost knowledge of Elderberry and Sambucol technology while generating valuable feedback and turning consumers into loyal brand advocates.

Website, e-commerce, content, video – Sambucol is at the forefront of digital relationship building. The SambuCrew online brand community was the missing piece to help bring their mission alive in a vibrant and inclusive home for Sambucol consumers.

An Owned Channel for Always-On UGC & Reviews

The SambuCrew community generates thousands of pieces of UGC, reviews, photos and more across key online channels. Whether it’s a new product that needs a boost or general brand awareness, community members are an army of advocates to activate and drive conversion on the brand’s website, key e-commerce channels, and social media outlets.

Bringing Brand Values to Life and Securing Loyalty with Community

Consumers have a stunning amount of choice, and the SambuCrew community is building genuine brand loyalty through added-value touchpoints that foster trust, authenticity, and emotional connectivity, instilling Sambucol as a holistic staple in consumers’ lives beyond winter immune support.

Melissa Beltz

Brand Marketing Coordinator | Sambucol

TrueLoyal is helping us grow our brand awareness through one of the most influential channels - friends and family. They have also helped us gain insights from marketing research that have informed our marketing decisions and influenced our new product development.