Oracle Lighting Achieves 154% Repeat Purchase Revenue Increase

Automotive Aftermarket

Oracle Lighting achieved a 154% increase in repeat purchase revenue by leveraging TrueLoyal’s loyalty platform, enhancing customer retention and engagement through personalized rewards and targeted incentives to drive repeat purchases.

About Oracle Lighting

Oracle Lighting has been producing automotive lighting components since 1999. Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for their business practices.

Key Results

71.41%

Increase In Customer Retention

154%

Increase In Repeat Purchase Rate

The Solution: A Rewards Program

With the objective to establish a stronger connection with customers & to maximize revenue through repeat purchases, Oracle Lighting implemented their VIP Rewards program usingTrueLoyal's modern-day loyalty rewards platform. With the VIP Rewards Program, Oracle Lighting migrated to points-based promotions instead of cash discounts leading to improved profitability, increased repeat purchases and revenues.

Sandy Crespo-Mossi

Operations Manager | Oracle Lightining

Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.