Beauty & Cosmetics
Nature’s Fusions
Nature’s Fusions increased repeat purchase revenue by 2.32X by launching a rewards program that incentivized customer loyalty, encouraged repeat purchases, and maximized engagement over time.
About Nature’s Fusions
Nature’s Fusions is a Christian, family-owned business dedicated towards offering people the tools to improve their lives and natural health. Nature’s Fusions is founded on three tenets: quality, integrity, and the forever guarantee. They began as a small distribution company for family and friends, offering high-quality essential oils and honest information for free. As retailers and others learned about their commitment to quality and integrity, they added their low-margin pricing model and began selling online and in high-touch retail stores. Today, Nature’s Fusions products are carried in hundreds of stores worldwide!
Key Results
2.32x
Increase in Repeat Purchases
1.82x
Increase in Customer Retention
Objectives and challenges
- Improve customer retention
- Increase in repeat purchases rate
The solution: A rewards program
With the objective to establish a stronger connection with customers & maximizing revenue by improving customer retention, Nature’s Fusions implemented an attractive rewards program using TrueLoyal's modern-day loyalty platform.
- 360 Degree Engagement With Loyalty Rewards
- Structured loyalty tiers
We intuitively know that loyalty reward programs help increase repeat sales. The A/B testing helped quantify the impact.
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