LALA®'s Success with Word-of-Mouth Marketing

Food & Beverage

How LALA® Drives Product Trial Through Word of Mouth Marketing

Keep scrolling to see how LALA® drove these healthy results

2Mn

Community-Generated Impressions

2676

Pieces of User-Generated Content

+23%

Increase in online share of voice

146

Retail reviews

+53%

Increase in likelihood to purchase

LALA®, a producer of high-quality yogurt and Mexican-style sour cream and milk, is on a mission to create new and great-tasting ways to feed the body and soul. But the brand needed to boost themselves in the market.

LALA® needed to increase trial and awareness while driving purchase consideration and conversion for LALA® foods. They aimed to elevate awareness, trial, and repeat purchases in US stores, with a specific focus on increased foot traffic and in-store purchases at key retail partners including Walmart, Kroger, Publix, and Meijer.

Mobilized 750 Peer Influencers from the Smiley360 Community

Using our robust segmentation capabilities, we identified participants within LALA®’s key consumer target—men and women, ages 25-35, living an “on-the-go” lifestyle and who shop at key retailers.

Delivered a Customized Brand Experience

Activated consumers were invited to join the “LALA® Yogurt Smoothies Mission” and given a complimentary LALA® drinkable yogurt product through a VIP coupon redeemed at targeted retailers.

Sparked Thousands of Pieces of User-Generated Content

After experiencing the product, participants were encouraged to share their experiences with friends and followers across online channels.

Curated Content to Enhance Brand Assets

Through TrueLoyal’s Single-Click Sharing™ technology, LALA® collected and curated thousands of posts, pictures, and reviews to repurpose on the brand’s website.

Lauri Kien Kotcher

CEO | hello products

Our hello friends community was created to encourage a more thoughtful approach to oral care and inspire members to think about the products they are using. It quickly become a home for vocal brand advocates, providing education and prompting action to broaden our brand awareness.