Food and Beverage
Jelly Belly
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X using TrueLoyal’s loyalty platform, rewarding engagement, encouraging repeat shopping, and strengthening long-term customer relationships.
About Jelly Belly
Jelly Belly started as a company specializing in candy corn. Today, it is the most popular type of jellybeans in the world. People eat enough of the beans in a year to circle the globe more than five times!
Key Results
77%
Increase in Customer Retention
1.68x
Increase in Repeat Purchase Revenue
1.56x
Increase in Product Reviews
Objectives and challenges
- Improve customer retention and repeat purchase revenues
- Increase customer reviews and engagement
The solution: A rewards program
To encourage customers to review Jelly Belly products, gamification of reviews played a vital role. This was possible through TrueLoyal's platform and its integration with PowerReviews.
- PowerReviews maximized the volume and quality of reviews Jelly Belly could collect.
- The TrueLoyal loyalty platform ensured a holistic customer engagement for Jelly Belly.
We achieved a 77% increase in customer retention. The results were amazing!
Get your copy
Related Case Studies
See Why Consumer Brands Choose TrueLoyal
Let’s talk about how we can help you design and implement a successful program.