Jeffers Pet Enhances Customer Retention and Revenue

Pet Supplies

Jeffers Pet increased customer retention by 1.50X and revenue per member by 2.17X by implementing a data-driven loyalty program that encouraged repeat purchases, engagement, and long-term customer loyalty.

About Jeffers Pet

Jeffers Pet, a prominent player in the American pet supply industry for over 45 years, is renowned for its outstanding customer service and commitment to excellence. Based in Dothan, Alabama, this privately owned company offers high-quality products at reasonable prices, earning a loyal customer base.

Operating through its website, www.jeffers.com, and a widely distributed catalog, Jeffers Pet serves a diverse clientele seeking dependable animal health supplies. In an industry where customer loyalty is crucial, Jeffers Pet sets a new benchmark in customer engagement and retention strategies by implementing a sophisticated loyalty program to significantly enhance key business metrics.

Key Results

1.50x

Increase in customer retention

1.36x

Increase in average order value (AOV)

1.60x

Increase in repeat purchase frequency (PF)

2.17x

Increase in revenue per member (RPM)

Ruth Jeffers

CEO - Jeffers

Jeffers Pet saw some incredible results after launching their smart loyalty program. They got customers to stick around 1.50X more and increased what they earned from each member by 2.17X, all by encouraging more repeat business and engagement.